System and method for generating information push strategy

A generation system and information push technology, applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problems of not fully considering the current interest points of users, and achieve the effect of strong stability and preventing sorting results

Active Publication Date: 2021-11-09
空间视创(重庆)科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The present invention provides an information push strategy generation system and method for the problem that the existing technology does not fully consider the user's current point of interest when delivering content.

Method used

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  • System and method for generating information push strategy
  • System and method for generating information push strategy
  • System and method for generating information push strategy

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Embodiment 2

[0137] The difference from Embodiment 1 is that the system in this embodiment also includes a user terminal, which includes a user information storage module and a user analysis module;

[0138] The user information storage module is used to store the user's information table. In the present embodiment, the user's information table includes the age, gender, mobile phone ID and preference label of each user, and the preference label in the user information table is updated synchronously with the preference label in the server .

[0139] In this embodiment, the storage module stores the user's behavior data according to the user's mobile phone ID, and the processing module analyzes the preference tags of each user's mobile phone ID.

[0140] The user analysis module is used to analyze the users currently watching the program according to the traffic usage of the mobile phone ID; specifically, when it is detected that a user's mobile phone ID is connected to WIFI, but the traffic...

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Abstract

The invention belongs to the field of information push technology, and specifically provides a system and method for generating an information push strategy. The system includes: a storage module for storing user behavior data; Behavior data; the processing module is used to calculate the influence value of each content label on the user according to the user's behavior data called by the calling module, and find the user's preference label; the grouping module is used to group users according to the user's preference label The matching module is used to match the keywords of the pushed content with the tags of the user group; the push module is used to push the pushed content to the matched user group; wherein the storage module is also used to store the user according to the preference group . By using this application, it is possible to push content to users more accurately.

Description

technical field [0001] The invention belongs to the technical field of information push, and in particular relates to a system and method for generating an information push strategy. Background technique [0002] With the development of Internet technology, great changes have taken place in all aspects of people's lives. The rise of the Internet of Things, Internet+, O2O and other models has completely changed people's living habits. [0003] IPTV is a product of science and technology that emerged under such a background. IPTV is a new technology that integrates Internet, multimedia, communication and other technologies to provide home users with a variety of interactive services including digital TV. [0004] Due to the flexibility and diversity of IPTV functions, its user viscosity is very high. It is becoming more and more important to understand the usage habits of users and push corresponding content in a targeted manner. [0005] After understanding the user's usa...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/25H04N21/258
CPCH04N21/251H04N21/252H04N21/25891
Inventor 王晶
Owner 空间视创(重庆)科技股份有限公司
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