Information sending method and device based on distance, computer device and storage medium

Abstract

The invention discloses aninformation sending method and device based on distances, a computer device and a storage medium, and the method comprises the steps: obtaining a target mobile phone number,and obtaining the feature information of a user of the target mobile phone number; mapping the target mobile phone number into a specified vector in a high-dimensional virtual space; screening a plurality of temporary vectors from the plurality of standard high-dimensional vectors; calculating to obtain a plurality of first distances, wherein the first distances are distances between the specifiedvector and the temporary vector; and if the plurality of first distances are not smaller than a preset distance threshold, acquiring a specified information sending strategy corresponding to the first distance with the maximum numerical value according to a corresponding relation of a first distance-temporary vector-information sending strategy, and sending information to the target mobile phonenumber according to the specified information sending strategy. Therefore, targeted information sending is realized, and the information sending cost is reduced on the premise of ensuring the deliveryrate.

Description

technical field [0001] The present application relates to the computer field, in particular to a distance-based information sending method, device, computer equipment and storage medium. Background technique [0002] There are generally two forms of information sent to the terminal: APP push message and send SMS. Among them, the APP push message can deliver related activities, product recommendations, and user rights related messages to users. At present, APP push messages use the Internet network for transmission, and the cost is relatively low. The cost of a push message is about one percent of that of a text message. Therefore, APP push messages are generally used to reach users, but there is still a problem with APP push messages. , the delivery rate is low, only about 50%-60%, so if you need a message with a high delivery rate to the user, you generally choose to deliver it by SMS, but the cost is relatively high. Both of these message sending schemes have deficiencie...

AI Technical Summary

Problems solved by technology

At present, APP push messages use the Internet network for transmission, and the cost is relatively low. The cost of a push message is about one percent of that of a text message. Therefore, APP push messages are generally used to reach users, but there is still a problem with APP push messages. , the delivery rate is low, only about 50%-60%, so if you need a message with a high delivery rate to the user, you generally choose to deliver it by SMS, but the cost is higher

Both of these two message sending schemes have deficiencies, and the traditional technology cannot balance the delivery rate and cost, resulting in technical problems such as insufficient information delivery in a timely manner or excessive SMS sending and high cost

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