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Order-based project recommendation method and device

A technology for item recommendation and order, which is applied in the field of data processing and can solve problems such as the inability of users to make choices

Pending Publication Date: 2019-11-22
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the insurance project, one of the difficulties lies in how to effectively recommend insurance to users. Currently, after users place an order on the trading platform, the relevant insurance is specified by the seller. The user cannot make a choice, and there are certain defects

Method used

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  • Order-based project recommendation method and device
  • Order-based project recommendation method and device
  • Order-based project recommendation method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach 1

[0138] 1) determining the target item selected by the transaction user from the items to be recommended displayed on the order page;

[0139] Optionally, after the transaction user selects the target item among the items to be recommended displayed on the order page, the knowledge graph is adjusted according to the target item selected by the transaction user; wherein, Adjusting the knowledge map includes: increasing the path weight of the knowledge path corresponding to the target item in the knowledge map;

[0140] Following the above example, after recommending the two insurance items of delivery on-time insurance and freight insurance to purchaser A, for the two insurance items of delivery on-time insurance and freight insurance displayed on the product order page of purchaser A, if Buyer A chooses the on-time delivery insurance item, which indicates that the push of the on-time delivery insurance item is effective. Therefore, by increasing the path weight of the knowledge...

Embodiment approach 2

[0146] 1) receiving the transaction user's payment instruction for the transaction order displayed on the order page;

[0147] After recommending the item to be recommended to the transaction user, if no operation instruction for the item to be recommended displayed by the transaction user on the order page is detected, it indicates that the transaction user has not selected the item to be recommended. Recommending items, in this case, after receiving the transaction user’s payment instruction for the transaction order displayed on the order page, adjusting the knowledge graph; wherein, adjusting the knowledge graph includes : reducing the path weight of the knowledge path corresponding to the item to be recommended in the knowledge graph;

[0148] 2) Generate a payment order corresponding to the transaction order and make payment.

[0149] The order-based item recommendation method provided by this application starts from the transaction user's own historical transaction dat...

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PUM

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Abstract

The invention provides an order-based project recommendation method and device, and the method comprises the steps: obtaining the historical transaction data of a transaction user, and transaction categories recorded in a transaction order of the transaction user; based on the historical transaction data and the transaction category, searching for an item corresponding to the transaction order ina pre-constructed knowledge graph to serve as a to-be-recommended item; and recommending the to-be-recommended item to the transaction user in a mode of displaying the to-be-recommended item on an order page of the transaction order. Projects searched in the knowledge graph and recommended to the transaction user more accord with transaction habits and transaction preferences of the user. Moreover, the invention is more matches the transaction order of the transaction user, thereby enabling the project recommendation for the transaction order in a transaction scene to be more targeted and effective, and improving the user transaction experience of the transaction user in a transaction order processing process.

Description

technical field [0001] The present application relates to the technical field of data processing, in particular to an order-based item recommendation method. The present application also relates to an order-based item recommendation device, a computing device, and a computer-readable storage medium. Background technique [0002] With the rapid development of Internet technology, regular businesses such as insurance sales, after-sales, and claims settlement can be operated more conveniently online. By combining Internet scenarios with various insurance scenarios, customized insurance services are provided for the scenarios. In the insurance project, one of the difficulties lies in how to effectively recommend insurance to users. Currently, after users place an order on the trading platform, the relevant insurance is specified by the seller. The user cannot make a choice, and there are certain defects. Contents of the invention [0003] In view of this, the embodiment of t...

Claims

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Application Information

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IPC IPC(8): G06Q40/08G06Q30/06
CPCG06Q40/08G06Q30/0631
Inventor 赵艳波
Owner ADVANCED NEW TECH CO LTD
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