Advertisement pushing method, device and equipment

A technology that pushes advertisements and presets thresholds. It is used in advertisements, instruments, and commerce. It can solve problems such as low matching between bank products and college graduates.

Inactive Publication Date: 2019-10-15
BANK OF CHINA
View PDF9 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of this application provides an advertisement push method, device and equipment to

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement pushing method, device and equipment
  • Advertisement pushing method, device and equipment
  • Advertisement pushing method, device and equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0023] The principle and spirit of the present application will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are given only to enable those skilled in the art to better understand and implement the present application, rather than to limit the scope of the present application in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of this disclosure to those skilled in the art.

[0024] Those skilled in the art know that the embodiments of the present application may be realized as a system, device, method or computer program product. Therefore, the disclosure of the present application can be specifically implemented in the form of complete hardware, complete software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.

[0025] Considering that the existing advertising methods ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

The invention provides an advertisement pushing method, device and equipment, and the method comprises the steps: obtaining the feature information of a target object, wherein the feature informationcomprises graduation colleges and professional names; obtaining a plurality of objects with the same graduation colleges and professional names as the target object from a preset database to serve asa reference object set of the target object; acquiring behavior data of each object in the reference object set within a preset time; determining a target product pushed to a target object according to the behavior data; and pushing the determined advertisement information of the target product to the target object. In the embodiment of the invention, behavior data of each object in a reference object set having similarity with the target object in a preset time is takend as data support; therefore, the requirements and interest points of the target object can be effectively mined, the determined target product has higher reference value, and the matching degree of the pushed advertisement and the target object and the propaganda effect of the bank product are effectively improved.

Description

technical field [0001] The present application relates to the technical field of computer processing, and in particular to an advertisement pushing method, device and equipment. Background technique [0002] At present, as a large social group, college graduates have relatively high consumption power. Therefore, college graduate customers are potential sources of income for banks. It is necessary to develop an advertising system for college graduates. However, at present, banks There is no internal advertising delivery system for college graduates. However, using the existing advertising delivery methods, the matching degree between banking products and college graduates is relatively low, thus affecting the publicity effect of banking products. [0003] For the above problems, no effective solution has been proposed yet. Contents of the invention [0004] The embodiment of the present application provides an advertisement push method, device and equipment to solve the p...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
IPC IPC(8): G06Q30/02G06Q50/20
CPCG06Q30/0255G06Q30/0271G06Q50/20
Inventor 朱江波高鹏
Owner BANK OF CHINA
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap