Landing page optimization method and device, computer storage medium and network equipment

Abstract

The embodiment of the invention discloses a landing page optimization method and device, a computer storage medium and network equipment. According to the method, the quality index of the target landing page in the loading process can be acquired, the quality index comprises the content index and the performance index, and the quality index can objectively reflect the real quality condition of thetarget landing page from the content dimension and the performance dimension, so that the quality of the target landing page can be objectively measured according to the quality index; besides, optimization information of the target landing page is generated and output according to the quality index. Due to the fact that the optimization information is generated based on the real quality condition of the target landing page, the optimization information has more pertinence and guiding significance, quality optimization of the target landing page is facilitated, and therefore the overall quality of related advertisements of the target landing page is indirectly improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to the technical field of webpage processing, and in particular to a landing page optimization method, a landing page optimization device, a computer storage medium and a network device. Background technique [0002] The landing page refers to the first page on the website that is linked to when a visitor clicks on an advertisement published in a specific format (for example, an advertisement published through Email (email), social media, or a floating window on a website). The landing page is usually designed by the advertiser. The advertiser provides the URL link of the landing page to the advertising platform, and the advertising platform embeds the URL (UniformResourceLocator, Uniform Resource Locator) link into the advertisement for release. When the user clicks on the advertisement Through this URL link, you can jump to the browser to view the page content of the ...

AI Technical Summary

Problems solved by technology

In the prior art, the quality inspection of the landing page is performed manually. For example, the professionals of the advertising platform open the landing page in the browser based on the URL link provided by the advertiser, and manually check the content of the landing page and the display quality of the page. Carry out inspections, such as detecting whether the page content contains inappropriate content, or detecting whether the page display effect meets the requirements, etc.; this manual quality inspection solution is inefficient, and cannot objectively measure the quality of the landing page, and cannot be targeted Propose improvement suggestions on the landing page, which is not conducive to the quality optimization of the landing page

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