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Advertising method for increasing user viscosity using interestingness and rewards

A user stickiness and fun technology, applied in discounts/rewards, data processing applications, instruments, etc., can solve the problems of not having a profound impact, the interests of publishers cannot be guaranteed, and the advertising value cannot be presented 100% perfectly. The effect of increasing user viscosity

Pending Publication Date: 2019-09-13
赵军
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Viewers passively receive the content of advertisements, either entering the left ear and exiting the right ear. Although the above-mentioned advertisements can be seen all the time in daily life, the impact of these advertisements on everyone is not profound, and most of them are Seeing is not distracting, ears are not listening, so that the value of advertising cannot be presented 100% perfectly, and the interests of publishers cannot be guaranteed

Method used

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  • Advertising method for increasing user viscosity using interestingness and rewards
  • Advertising method for increasing user viscosity using interestingness and rewards
  • Advertising method for increasing user viscosity using interestingness and rewards

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Experimental program
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Effect test

specific Embodiment approach

[0036] ① User registration process: In order to lower the threshold for users to use, a low-threshold fast registration method is adopted, and account passwords are entered through channels such as friend push, circle of friends, promotional posters, website publicity, SMS push, TV publicity, radio publicity, and code scanning registration. Quick registration can be realized by setting the mobile phone number, email number and binding cash withdrawal (Union QuickPass, WeChat, Alipay, etc.) payment platform (for future cash withdrawal). see Figure 6 .

[0037] Taking regional information as an example, the process of viewing advertisements gradually guides users to improve other information to achieve accurate pushes in the future. Other restrictions (age, gender, whether there are children, whether you have pets, etc.) are gradually improved through this process. See attached Figure 7 .

[0038] ②Advertising process for merchants: merchants upload the advertisement files...

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Abstract

The invention relates to an advertising method for increasing user viscosity by utilizing interestingness and rewards, and belongs to the technical field of media advertisements. According to the technical scheme, the method comprises a user registration process, a merchant advertisement putting process, a user watching process, a red envelope withdrawal and discount coupon mall transaction settlement process, an advertising fee distribution process and a malicious behavior prevention process. The method has the positive effects that the audience can memorize the advertisement more deeply by adopting an interactive mode of watching, listening, moving and reading, and the advertising value of the advertisement can be played to the greatest extent. The value of the advertisement is redefined, the dilemma of an advertisement mode is broken through, the user viscosity is increased through interestingness and rewards, and the win-win situation of merchants and users in the advertisement industry appears.

Description

technical field [0001] The invention relates to an advertising method for increasing user stickiness by using fun and rewards, and belongs to the technical field of media advertising. Background technique [0002] Media advertisements basically include TV advertisements and Internet advertisements. TV commercials are generally in the form of video and mobile subtitle advertisements, which are basically accompanied by TV programs. The habit of most viewers is to switch to other programs during commercial time or to do their own things (washing dishes, washing dishes, etc.) Sweeping the floor or even going to the bathroom); Internet advertisements generally add one or several advertisements before the feature film starts, or hang a static or dynamic small advertisement at the corner of the screen. Viewers passively receive the content of advertisements, either entering the left ear and exiting the right ear. Although the above-mentioned advertisements can be seen all the time...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0207G06Q30/0208G06Q30/0209G06Q30/0214G06Q30/0226G06Q30/0236G06Q30/0241
Inventor 赵军
Owner 赵军
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