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Advertisement channel assessment method and device, equipment and storage medium

A channel and advertising technology, applied in data processing applications, instruments, calculations, etc., can solve the problem that advertisers cannot monitor in real time

Pending Publication Date: 2019-09-13
SUZHOU AUNBOX SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the entire advertising marketing model, the advertiser only gives the advertising resources to the channel provider, but the quality of the promotion channels provided by the channel provider, that is, the return on investment of each promotion channel, the advertiser cannot monitor in real time

Method used

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  • Advertisement channel assessment method and device, equipment and storage medium
  • Advertisement channel assessment method and device, equipment and storage medium
  • Advertisement channel assessment method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] figure 1 It is a flow chart of the evaluation method of the advertising channel provided by Embodiment 1 of the present invention. This embodiment is applicable to evaluating the quality of the advertising promotion channel provided by the channel provider. This method can be executed by the evaluation device of the advertising channel. The advertising The channel evaluation means can be realized by software and / or hardware.

[0027] Such as figure 1 As shown, the evaluation method of the advertising channel provided by the embodiment of the present invention mainly includes the following steps:

[0028] S110. Determine a channel attribute index of the target channel according to the acquired advertisement data of the target channel.

[0029] In this embodiment, the target channel can immediately be an advertising promotion channel that needs to be evaluated for quality. In a broad sense, the advertising promotion channel can be understood as a certain media channel p...

Embodiment 2

[0046] figure 2 The flow chart of the evaluation method of the advertising channel provided by Embodiment 2 of the present invention, on the basis of the above-mentioned embodiment, the embodiment of the present invention further optimizes the evaluation method of the advertising channel, such as figure 2 As shown, the evaluation method of the optimized advertising channel in the embodiment of the present invention mainly includes the following steps:

[0047] S210. Determine the channel attribute index of the target channel according to the acquired advertisement data of the target channel.

[0048] S220. According to the activation conversion rate, transaction conversion rate, customer acquisition cost, customer unit price, the first preset weight corresponding to the activation conversion rate, the second preset weight corresponding to the transaction conversion rate, and the preset channel evaluation formula, calculate the target The channel evaluation value for the cha...

Embodiment 3

[0065] Figure 4 The structure schematic diagram of the evaluation device of the advertising channel provided by Embodiment 3 of the present invention, this embodiment can be applied to evaluate the quality of the advertising promotion channel provided by the channel provider, and the evaluation device of the advertising channel can be implemented by software and / or hardware accomplish. Such as Figure 4 As shown, the evaluation device of the advertising channel provided by the embodiment of the present invention mainly includes:

[0066] The first determining module 410 is configured to determine the channel attribute index of the target channel according to the acquired advertisement data of the target channel;

[0067] A calculation module 420, configured to calculate the channel evaluation value of the target channel according to the channel attribute index and the preset weight;

[0068] The second determining module 430 is configured to determine the evaluation qualit...

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Abstract

The invention discloses an advertisement channel assessment method and device, equipment and a storage medium, and the method comprises the steps: determining a channel attribute index of a target channel according to the obtained advertisement data of the target channel; calculating a channel evaluation value of the target channel according to the channel attribute index and a preset weight; anddetermining the evaluation quality of the target channel according to the channel evaluation value and a preset evaluation interval. The embodiment of the invention provides a technical scheme. The activation conversion rate, the payment conversion rate, the customer obtaining cost and the customer unit price of a target channel are calculated, a channel assessment value is calculated according toa corresponding calculation formula, the quality of the target channel is determined according to the assessment value, and a clear quality assessment method of the promotion channel is provided to achieve accurate monitoring and management of the promotion channel.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of advertisement placement, and in particular, to an evaluation method, device, device and storage medium of an advertisement channel. Background technique [0002] With the vigorous development of the Internet and the increasing number of Internet users, the value of Internet advertising has been recognized by more and more advertisers. [0003] The conventional mode of existing advertising marketing is generally that the advertiser gives the advertising cost and advertising resources to the channel provider, and the channel provider is responsible for releasing the advertisement to the advertising audience. In the entire advertising marketing model, the advertiser only gives the advertising resources to the channel provider, but the advertiser cannot monitor the quality of the promotion channels provided by the channel provider, that is, the return on investment of each promotion ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 吴见兵马成龙周炬
Owner SUZHOU AUNBOX SOFTWARE CO LTD
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