Electronic cigarette product line planning method considering market factors

A technology of electronic cigarettes and product lines, applied in the field of intelligent algorithms, to achieve the effect of improving modularity and reusability, reducing design and production costs, and improving market competitiveness

Active Publication Date: 2019-06-21
西安华企众信科技发展有限公司
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  • Application Information

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Problems solved by technology

[0004] Aiming at the problems existing in the prior art, the present invention provides an e-cigarette product line planning method that considers market factors. By analyzing customer comments on e-commerce websites, the product attributes that need to be planned for each e-cigarette product line are obtained, which reduces the multi-attribute The added complexity makes the results more accurate. The Multinomial Logit (MNL) customer selection rule is adopted, which avoids the shortcomings of traditional deterministic customer selection rules, so that the customer's purchase behavior of products can be simulated more accurately. , and designed a tabu search algorithm for model solving and a genetic algorithm embedded in the hill climbing algorithm

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  • Electronic cigarette product line planning method considering market factors
  • Electronic cigarette product line planning method considering market factors
  • Electronic cigarette product line planning method considering market factors

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Embodiment Construction

[0036] The specific implementation manners of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0037] This implementation mode is a method for planning an electronic cigarette product line considering market factors, including the following steps:

[0038] Step 1: Determine the attributes of e-cigarette products considering market factors;

[0039] The market factors mentioned include types of e-cigarettes and attributes of e-cigarette products.

[0040] Step 1-1: Determine the type of electronic cigarette;

[0041] After investigating Taobao, JD.com and various e-cigarette forums, it was found that e-cigarettes sold on the market can be divided into four types: smoking cessation e-cigarettes, cigarette replacement e-cigarettes, cigarette-like e-cigarettes and high-end gift e-cigarettes.

[0042] Step 1-2: Use web crawler technology to collect product reviews;

[0043] Using crawler technology to crawl commodity review...

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Abstract

The invention provides an electronic cigarette product line planning method considering market factors. By analyzing customer comments of an e-commerce website, product attributes needing to be planned of each electronic cigarette product line are obtained; the complexity caused by multiple attributes is reduced; Compared with the prior art, the method has the advantages that the result is more accurate, a polynomial logarithm MNL customer selection rule is adopted, the defect of a traditional deterministic customer selection rule is avoided, the purchase behavior of customers on products canbe simulated more accurately, and a tabu search algorithm for model solving and a genetic algorithm for embedding a hill climbing algorithm are designed.

Description

technical field [0001] The invention relates to the field of intelligent algorithms, in particular to a method for planning an electronic cigarette product line considering market factors. Background technique [0002] Compared with traditional cigarette products, e-cigarettes, as a new type of tobacco, have the advantages of health, safety, and convenience. In recent years, the demand for e-cigarette products in the consumer market has increased sharply. In order to meet the diverse needs of different consumers, enterprises use the production mode of mass customization to achieve the strategic purpose of reducing production costs, shortening the manufacturing cycle and occupying the market more effectively. At the same time, as enterprises pay more and more attention to the diversification of customer needs, current researchers pay more attention to considering the purchase preferences of different types of customers in the process of product planning and design. Therefore...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/04G06Q10/06
Inventor 张忠良冯润泽雒兴刚李晶王惠丰王一周林亚
Owner 西安华企众信科技发展有限公司
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