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An active user dynamic management method

A technology of active users and dynamic management, applied in the field of communication, can solve problems such as heavy workload, low efficiency, precision and accuracy that cannot meet precision marketing, etc., to improve accuracy and work efficiency, realize automatic synchronization, and reduce labor costs Costs and effects of notification-related fees

Inactive Publication Date: 2019-01-25
安徽建工集团控股有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, manual statistical analysis methods are mostly used for active user management, which has a huge workload and low efficiency. At the same time, the precision and accuracy cannot meet the needs of modern enterprises for precision marketing.

Method used

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Experimental program
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Embodiment Construction

[0022] like figure 1 Shown, a kind of active user dynamic management method comprises the following steps:

[0023] In step 101, the user enters the APP program package download address or directly scans the QR code of the program through the mobile browser on the mobile terminal to complete the APP program upgrade, for example: the URL address is http: / / xxx.com.cn / apk. htm, the program installation package is "xxx.apk";

[0024] In step 102, the terminal user runs the mobile terminal APP program, inputs and submits user information, for example: the user name is Zhang San, the password is 123, and the mobile phone number is 13XXXXXXXXX;

[0025] In step 103, terminal user information and mobile terminal feature codes are obtained, and the user identification operation is completed, that is, the identity of the mobile terminal user is verified according to the server user registration authentication information; for example: in addition to user name, password and mobile phone...

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Abstract

The invention discloses an active user dynamic management method. The method comprises the following steps: (1) the user obtains an APP program package on the mobile terminal and completes the APP program upgrading; 2, that APP program runs after the upgrade, and the user information and the mobile terminal signature are submitted to the server; 3) according to that user information and the characteristic code of the mobile terminal, the user identification is completed, and the user activity degree identification of the user is generated at the server end; (4) judging and synchronizing the user activity level according to the user activity degree identification. The invention not only greatly improves the precision and the work efficiency of the active user management, but also effectively reduces the labor cost and the related cost of the message notification. It can better meet the needs of precision marketing of modern enterprises, but also to subdivide the needs of different usergroups, design differentiated products and services to lay the foundation.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a dynamic management method for active users. Background technique [0002] With the rapid development of the mobile Internet and the widespread popularization of mobile smart terminals, users' demand for mobile applications is also increasing. According to the latest data, the number of global mobile users has exceeded 5 billion, accounting for two-thirds of the world's total population . This inevitably brings huge opportunities and challenges to enterprise marketing. How to truly make good use of massive user mobile data, quickly analyze the motivation and behavior of target users, and then deeply explore their potential value has become a topic that modern enterprises must overcome. . At present, manual statistical analysis methods are mostly used for active user management, which has a huge workload and low efficiency. At the same time, the precision and accuracy ca...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/24H04W24/02
CPCH04L41/5061H04W24/02
Inventor 吴红星章龙巢良存
Owner 安徽建工集团控股有限公司
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