Advertising Audience Dynamic Detection Circuit and Outdoor Advertising Audience Quantity Detection Method

Abstract

The present invention proposes a dynamic detection circuit for advertising audiences and related detection devices and methods. The dynamic detection circuit for advertising audiences detects the number of outdoor advertising audiences, including: receiving detection request information frames sent by other wireless communication devices; recording The receiving time of the probe request message box; check the frame field configuration of the probe request message box; assign the probe request message box to the In the corresponding data group, and ensure that the information box field configurations of all probe request information boxes in the same data group are the same; and calculate the outdoor advertising audience passing through a specific area within a specific period of time based on the total number of established data groups Quantity estimates. Even if the wireless communication device uses the random source address mechanism to send the detection request message frame, the aforementioned method can still effectively identify the number of wireless communication devices, and then estimate the number of outdoor advertising audiences.

Description

technical field [0001] The present invention relates to an advertising audience detection device, in particular to an advertising audience dynamic detection circuit for estimating the number of outdoor advertising audiences passing through a specific area within a specific period of time, and related outdoor advertising audience detection devices and methods. Background technique [0002] With the vigorous development of various commercial activities, various out-of-home (OOH) advertisements are getting more and more attention. For example, in various streets, parks, airports, public transportation, airships, or corridors or walls of various institutions or units, you can see a variety of neon lights, electronic screens, light boxes, balloons, large inflatable models, Print posters, or other outdoor advertisements in the form of content presentation. [0003] Whether it is an advertising owner or an advertising agency, one of the most concerned evaluation indicators for out...

AI Technical Summary

Problems solved by technology

However, image recognition technology needs to set up cameras, computers, and use complex image recognition algorithms, but the range (or angle) that cameras can detect is not limited, not only the required hardware cost is very considerable, but also the accuracy of detection results Not ideal, also not suitable for applications where there are many places where ads are served

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