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Big data based traffic cheating preventing method and device

An anti-cheating and big data technology, which is applied in the field of Internet big data analysis, can solve the problems of RTB real-time programmatic purchase bidding traffic anti-cheating lag, data processing scenarios that cannot meet its needs, and efficiency impact, so as to improve the efficiency of anti-cheating , the effect of improving the efficiency of advertising transactions

Inactive Publication Date: 2018-11-30
杭州探索文化传媒有限公司
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  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The application of Hadoop technology can provide an efficient and applicable solution for offline historical data processing, but it cannot meet its needs for real-time online data processing scenarios, and there is a certain lag for RTB real-time programmatic purchase bidding traffic anti-cheating
[0006] Media verification analysis, technical verification of the domestic media filing API and source authenticity verification of the APP store, there is also a certain lag in technology, the update cycle is long, and the efficiency has a certain impact

Method used

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  • Big data based traffic cheating preventing method and device
  • Big data based traffic cheating preventing method and device
  • Big data based traffic cheating preventing method and device

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Embodiment Construction

[0038] In order to enable those skilled in the art to better understand the solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention.

[0039] Such as figure 1 As shown, an embodiment of the present invention provides a traffic anti-cheating method based on big data, the method includes the following steps:

[0040] 101 monitors newly generated traffic requests by monitoring traffic logs.

[0041] 102 Load the cheating comprehensive weight of the originating terminal of the traffic request.

[0042] 103 analyzes the source information of traffic requests in real time, blocks invalid traffic requests, and screens out valid traffic requests.

[0043] The displayed source information of the traffic request includes the IP source and the media source of the traffic.

[0044] 104 Analyze the cheating probabilit...

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Abstract

The invention provides a big data based traffic cheating preventing method and device, which can effectively identifying cheating traffic, improve the anti-cheating efficiency and increase RTB advertisement exchange efficiency. The method includes the steps of monitoring new traffic requests by monitoring traffic logs; loading cheating comprehensive weight of an initiating terminal of the trafficrequests; according to source information of the traffic request in real time, shielding invalid traffic request and screening out effective traffic request; according to the cheating comprehensive weight of the terminal, analyzing the cheating probability of the effective traffic request, and finally judging whether the traffic is real or cheating according to the cheating probability of the effective traffic request.

Description

technical field [0001] The invention relates to the technical field of Internet big data analysis, in particular to a prescription and a device for anti-cheating of big data traffic. Background technique [0002] RTB (Real Time Bidding) real-time bidding is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites. In the RTB advertising trading model, the original advertising ecological chain has changed, and the entire ecological chain includes four main bodies: advertisers, DSPs, advertising trading platforms, and Internet media. Advertisers put their advertising needs on the DSP platform, Internet media put their advertising traffic resources on the advertising exchange platform, and the DSP completes the bidding purchase through technical docking with the advertising exchange platform. [0003] Due to the huge traffic of the access channel and high real-time concurrency, the identification of traf...

Claims

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Application Information

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IPC IPC(8): G06F11/34H04L29/08G06Q30/02G06Q30/08
CPCG06F11/3438G06Q30/0248G06Q30/0277G06Q30/08H04L67/535
Inventor 董大伟
Owner 杭州探索文化传媒有限公司
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