Entity business marketing method based on genetic algorithm

Abstract

The invention discloses an entity business marketing method based on a genetic algorithm, and relates to the field of marketing methods. The method comprises the following steps: collecting merchant data and user data; setting labels of different consumption types for merchants according to the merchant data, obtaining a merchant characteristic gene (the formula is shown in the specification), andestablishing a merchant gene pool model; obtaining a user consumption weight according to the user data, and establishing a user preference model; respectively performing initial clustering on similar types of merchant data and user data by using a k-means algorithm; calculating a recommendation rate of a certain merchant to a recommended user by using the genetic algorithm, and solving the recommendation rate of a user; and calculating the recommendation rates of merchants satisfying the condition to the recommended user, generating a recommendation candidate merchant data set, and performing accurate recommendation on the recommended user according to the rankings of the merchant in the data set. By adoption of the entity business marketing method disclosed by the invention, the problemthat the current entity business marketing market cannot perform accurate marketing on the user, resulting in low competitiveness in the commercial market, is solved.

Description

technical field [0001] The invention relates to the field of marketing methods, in particular to a genetic algorithm-based entity business marketing method. Background technique [0002] With the wave of "Internet +" sweeping, new business models represented by e-commerce platforms have become people's darling, while traditional physical businesses, such as department stores, have been greatly impacted by this wave. Many shopping malls have been reduced to "fitting rooms" and product display platforms. According to the sample survey data from iziRetail, in the first half of 2016, nearly 60% of department stores across the country were in a state of decline in performance, and many shopping malls were even on the verge of bankruptcy or had already closed down. Therefore, for the current large-scale physical businesses, it is an urgent problem for all physical business leaders to actively explore new business ideas and use advanced big data technology to realize business mode...

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is: in order to solve the problem that the current physical commercial market cannot carry out precise marketing to users, which makes the competitiveness in the commercial market low, the present invention provides a physical commercial marketing method based on genetic algorithm

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