Advertisement putting method based on vehicle-mounted external display screen

A technology of advertising placement and display screen, which is applied in the field of mobile advertising, can solve the problems of inability to accurately place advertisement content and limited delivery effect, and achieve the effect of meeting flexible charging requirements, ensuring high efficiency, and facilitating practical application and promotion

Inactive Publication Date: 2018-11-06
成都贵存科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current advertising delivery method based on the external display screen of the vehicle needs to store the advertising content in the vehicle memory in advance, and it is impossible to accurately deliver the advertising content in a specific time period or within a specific geographical range according to the needs of the merchant, and there is a problem of limited delivery effect.

Method used

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  • Advertisement putting method based on vehicle-mounted external display screen
  • Advertisement putting method based on vehicle-mounted external display screen

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] Such as figure 1 with 2 As shown, the method for placing advertisements based on the vehicle-mounted external display provided in this embodiment includes the following steps.

[0027] S101. The server receives an advertising order message from a merchant terminal, wherein the advertising order message includes an order number, advertisement content, delivery range, and delivery time period, and the delivery period includes a delivery start time point and a delivery end time point.

[0028] In the step S101, the server is the network-side device of the advertising service provider, which is used for remote communication with the merchant terminal and the advertising delivery vehicle to realize the coordination purpose of delivering the advertising content, and it can be but not limited to be an APP server or WEB server. The merchant terminal is an electronic device held by the merchant (ie, the advertisement placement demander), which may be, but not limited to, a sma...

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Abstract

The invention relates to the technical field of mobile advertisements, and discloses an advertisement putting method based on a vehicle-mounted external display screen. Through the invention, a methodfor carrying out accurate advertisement putting on the aspects of a time dimension and a geographic latitude in virtue of the vehicle-mounted external display screen can be provided, so that a merchant can determine advertisement putting contents, advertisement putting time periods and advertisement putting geographical ranges on the own, a vehicle accurately puts appointed contents in the geographical range and the time appointed by the merchant, so that the specific requirements of the merchant can be met, and the high efficiency of a putting effect is guaranteed. In addition, an advertisement toll collection mode based on time periods, sections or / and path length and the like can be provided, the flexible toll collection requirement of an advertisement provider is met, and the methodis convenient for practical application and popularization.

Description

technical field [0001] The invention belongs to the technical field of mobile advertisements, and in particular relates to an advertisement placement method based on a vehicle-mounted external display screen. Background technique [0002] A vehicle is a means of transportation that people often use in life. As a mobile platform, it is also an excellent carrier of advertising information, such as using the vehicle body to place static advertisements, or using the vehicle’s external display screen (such as the one installed on the top of a taxi) LED display, etc.) for dynamic advertising delivery. However, the current advertising delivery methods based on the vehicle-mounted external display screen all need to store the advertising content in the vehicle-mounted memory in advance, and cannot accurately deliver the advertising content in a specific time period or within a specific geographical range according to the needs of the merchants, and there is a problem of limited deli...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0272G06Q30/0273
Inventor 王安
Owner 成都贵存科技有限公司
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