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Advertisement pushing method and device

An advertising push and advertising technology, applied in the field of information processing, can solve the problems of low advertising delivery efficiency, failure to consider users' advertising tendencies, and inability to choose advertising playback, etc., to achieve the effect of improving efficiency

Inactive Publication Date: 2018-10-12
SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In the prior art, when the advertisement is pushed, it is generally fixed according to the pre-set delivery method and delivery time when the user browses the webpage in real time. This method does not take into account the user's interest in the advertisement tendency, And because this kind of advertisement delivery method is to push advertisements to users rigidly, users cannot choose the advertisements they are interested in to play; thus resulting in low efficiency of advertisement placement

Method used

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  • Advertisement pushing method and device

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Embodiment Construction

[0044] In order to make the purpose, technical solutions and advantages of the embodiments of the present disclosure clearer, the technical solutions in the embodiments of the present disclosure will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only It is a part of the embodiments of the present disclosure, but not all the embodiments. The components of the embodiments of the present disclosure generally described and illustrated in the drawings herein may be arranged and designed in various different configurations. Therefore, the following detailed description of the embodiments of the present disclosure provided in the accompanying drawings is not intended to limit the scope of the claimed present disclosure, but merely represents selected embodiments of the present disclosure. Based on the embodiments of the present disclosure, all other embodiments ob...

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Abstract

The invention provides an advertisement pushing method and device. The method comprises the steps that a search keyword input by a user in a search box is acquired, and the keyword is sent to a server; advertisement data sent by the server and associated with the keyword is received; according to historical search keywords of the user and the advertisement data, advertisements are recommended in an advertisement recommendation box; and / or, when it is detected that the user opens the search box, advertisement recommendation information is displayed in the search box. Through the embodiment, advertisement serving efficiency can be improved.

Description

Technical field [0001] The present disclosure relates to the technical field of information processing, and in particular to an advertisement push method and device. Background technique [0002] In the prior art, when advertising is pushed, it is generally performed fixedly when the user browses the webpage in real time according to the preset delivery method and time. This method does not take into account the user’s interest in advertising tendencies. And because this kind of advertisement delivery method is to push advertisements to users rigidly, users cannot choose the advertisements that they are interested in to play; thus, the efficiency of advertisement delivery is low. Summary of the invention [0003] In view of this, the purpose of the present disclosure is to provide an advertisement pushing method and device to improve the efficiency of advertisement placement. [0004] In the first aspect, embodiments of the present disclosure provide a method for pushing advertisem...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0257
Inventor 王冉李东军高思远刘昌宇曾越王琪孙小鹏郑天杨薛磊喜黄宇赵延亮王风雷霍尔查张颖李洋洋赵梦莎杨楠楠
Owner SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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