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Information processing method and apparatus

An information processing method and processor technology, applied in the information field, can solve the problems of different users' attractiveness, personalization, and poor targeting.

Inactive Publication Date: 2018-09-21
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, the way of giving new users the same discounts is not the same for different users, and the personalization and pertinence are relatively poor.

Method used

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  • Information processing method and apparatus
  • Information processing method and apparatus
  • Information processing method and apparatus

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Embodiment Construction

[0061] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0062] The information processing method and device of the embodiments of the present invention are described below with reference to the accompanying drawings.

[0063] At present, for new commodity sales platforms and advertising promotion platforms, e-commerce websites generally promote first-time consumption to attract users to register and consume, for example, giving new users fixed discounts and red envelopes for new users.

[0064] However, the method of giving new users the same preferential treatment has different attra...

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Abstract

The invention provides an information processing method and apparatus. The method comprises the steps of collecting first feature information of an object entering a direct broadcasting room; according to the first feature information of the object, obtaining a first probability of generating a target event in a first popularization platform by the object, and a second probability of retaining theobject in the first popularization platform; based on the first probability and the second probability, determining a first numerical value of the object; and according to the first numerical value,determining discount information corresponding to operation of generating the target event in the first popularization platform by the object. Therefore, personalized discount information is given todifferent objects; the pertinence is strong; and the trial-and-error cost of the object in the first popularization platform is reduced. Moreover, the first popularization platform is displayed to theobject through the direct broadcasting room, so that the understanding of the object to the first popularization platform can be improved and the trial-and-error cost of the object in the first popularization platform can be further reduced. Therefore, the problems of poor personalization and high trial-and-error cost of a mode for giving the same discount to users in related technologies are solved.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to an information processing method and device. Background technique [0002] At present, for new commodity sales platforms and advertising promotion platforms, e-commerce websites generally promote first-time consumption to attract users to register and consume, for example, giving new users fixed discounts and red envelopes for new users. [0003] However, the method of giving new users the same preferential treatment has different attractiveness to different users, and is relatively poor in personalization and pertinence. Contents of the invention [0004] The present invention aims to solve one of the technical problems in the related art at least to a certain extent. [0005] Therefore, the first purpose of the present invention is to propose an information processing method to realize personalized discount information for different objects according to the char...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04N21/258H04N21/25H04N21/239H04N21/466H04N21/442
CPCH04N21/2393H04N21/251H04N21/25875H04N21/25891H04N21/44213H04N21/4662H04N21/4665H04N21/4667G06Q30/0202G06Q30/0224
Inventor 平善涛张杰伟王冠群
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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