Data mining-based real estate client interpretation method and apparatus

A technology of data mining and real estate, applied in the computer field, can solve the problem that the customer relationship management system cannot provide

Inactive Publication Date: 2018-08-10
KE COM (BEIJING) TECHNOLOGY CO LTD
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  • Claims
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Problems solved by technology

[0005] In order to solve the problem that the customer relationship management system in the prior art cannot provide effective customer interpretation data and can

Method used

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  • Data mining-based real estate client interpretation method and apparatus
  • Data mining-based real estate client interpretation method and apparatus

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Embodiment Construction

[0048] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is only some embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0049] Such as figure 1 As shown, it is a schematic flow diagram of a data mining-based real estate customer interpretation method provided by an embodiment of the present invention, including:

[0050] S1, according to the customer's behavior data and offline operation experience data, use the data strategy model to calculate the customer score,...

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Abstract

The invention provides a data mining-based real estate client interpretation method and apparatus. The method comprises the steps of S1, according to behavior data and offline job experience data of aclient, calculating a client score by applying a data policy model, wherein the data policy model takes house seeing activeness, demand concentration degree and relationship closeness of the client as bases for calculating the client score; and S2, combining the client score with client information to generate a job guide report, and performing display. The job guide report can be automatically generated according to the client information; effective client interpretation data is provided; a real estate broker is assisted to better carry out related services; and an existing platform takes aneffect of guiding a business job.

Description

technical field [0001] The present invention relates to the field of computer technology, more specifically, to a method and device for interpreting real estate customers based on data mining. Background technique [0002] There are high-value and low-frequency phenomena in real estate transactions. Real estate transaction practitioners need to understand the different needs of different customers, customer information such as customer purchase or rental preferences, and then provide targeted services to increase the possibility of closing transactions. [0003] In order to provide business guidance to real estate agents, the existing second-hand housing platform customer relationship management system (CRM,) often takes the management of customer data as the core, and uses big data technology to help record customer information and real house purchase demand data. Data, so as to realize customer automation management. [0004] However, the current situation is that the cus...

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Application Information

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IPC IPC(8): G06Q30/02G06Q50/16
CPCG06Q30/0201G06Q30/0203G06Q50/16
Inventor 林雄毅
Owner KE COM (BEIJING) TECHNOLOGY CO LTD
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