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Information recommendation method and apparatus

A technology for information recommendation and commodity information, applied in the field of information recommendation methods and information recommendation devices, can solve the problems that commodity recommendation information is not accurate and fast enough, cannot be personalized recommendation, and push coupons is single, etc., so as to enhance the fun and good Experience, increase the probability of clicking to purchase products, and reduce the effect of processing time

Active Publication Date: 2018-07-13
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing technology has the following deficiencies: 1. The keyword and coupon information must be set in advance and matched one by one. Only when this keyword is searched, the coupon will appear
2. The promotion of coupons is relatively simple, and it is impossible to achieve personalized recommendations, that is, different users recommend different coupons
3. After the user enters the keyword, the user information and product information are matched, and there is no merchant dimension, and the product recommendation information is not accurate and fast enough.

Method used

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  • Information recommendation method and apparatus
  • Information recommendation method and apparatus
  • Information recommendation method and apparatus

Examples

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Embodiment Construction

[0041] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or more of the specific details being omitted, or other methods, components, devices, steps, etc. may be adopted. In other instances, well-known technical solution...

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Abstract

The invention discloses an information recommendation method and apparatus. The method comprises the steps of obtaining identifier information of a user in response to a pre-search request of a user,and according to the identifier information, obtaining a user portrait of the user; according to the user portrait and merchant information, obtaining a matched merchant matched with the user; makinga response to the search request of the user and back-tracing commodity information accordant with a keyword comprised in the search request; matching the user portrait with the commodity informationto obtain a matched commodity matched with the user; and matching the matched merchant with the matched commodity, and when the matched commodity belongs to the matched merchant, recommending discountinformation of the matched commodity of the matched commodity for the user. The method can recommend personalized discount information for the user.

Description

technical field [0001] The present disclosure relates to the technical field of computer processing, and in particular, to an information recommendation method and an information recommendation device. Background technique [0002] Today, when online shopping is becoming more and more daily, online shopping is not just shopping, but will gradually become a pleasant life experience. It is particularly important to understand users' shopping habits and assist users in choosing high-quality and cheap products. The search function is the most direct and convenient function for users to use when selecting products. How to provide a more fun, interesting and valuable shopping experience when users search for products is the top priority. [0003] At present, when a user searches for a product through keywords, personalized product recommendations will be made for the user and coupons will also be pushed to the user, so that the user can enjoy exclusive discounts while also feelin...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/06
CPCG06F16/3329G06F16/955G06Q30/0631
Inventor 孟令芹
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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