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Video image processing method, device and terminal equipment

A technology of video image and processing method, which is applied in the field of video image processing method, device and terminal equipment, can solve problems such as disturbing viewers' normal video viewing experience, occupying network resources, and viewer disgust, so as to improve viewing and interaction effects and save system The effect of resources and rich content

Active Publication Date: 2021-11-30
BEIJING SENSETIME TECH DEV CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, on the one hand, this video advertising method not only occupies network resources, but also occupies client system resources; on the other hand, this video advertising method often disturbs the normal video viewing experience of viewers, arouses audience disgust, and cannot achieve the expected advertising effect

Method used

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  • Video image processing method, device and terminal equipment
  • Video image processing method, device and terminal equipment
  • Video image processing method, device and terminal equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0018] figure 1 It is a flow chart showing the video image processing method of Embodiment 1 of the present invention. available via e.g. Figure 5 The device shown or the method is executed in a terminal device including the device.

[0019] refer to figure 1 , in step S110, acquire the video image of the video content and the presentation information of the business object, the presentation information of the business object includes the drawing position information of the business object in the video image, and the business object is configured with business content Link.

[0020] Here, the video content may be video content to be played, such as on-demand video content or live video content.

[0021] The video image may be, for example, a video image with played video content received from another terminal device, or a video image decoded from pre-downloaded video content. In an optional implementation manner, the video image and display information of the service obj...

Embodiment 2

[0039] figure 2 A flowchart showing a video image processing method according to Embodiment 2 of the present invention.

[0040] refer to figure 2 , in step S210, the video image of the video content is acquired.

[0041] The video image may be a video image of video content continuously collected by an image acquisition device such as a video camera or a camera, or the video content may be pre-recorded video content.

[0042] In step S220, the drawing position of the business object to be drawn is detected from the video image.

[0043] As mentioned above, the business object to be drawn is the object to be drawn in the video image to enrich the content of the video image. In addition, the business object is configured with the aforementioned business content link. For example, when making business object material, you can set the business content link for the frame sequence of the business object, and set the script code used to trigger the access of the business conte...

Embodiment 3

[0097] image 3 It shows a structural block diagram of a video image processing device according to Embodiment 3 of the present invention;

[0098] refer to image 3 , the video image processing apparatus of Embodiment 3 includes a data acquisition unit 310 and a rendering unit 320 .

[0099] The data acquisition unit 310 is used to acquire the video image of the video content and the display information of the business object, the display information of the business object includes the information of the drawing position of the business object in the video image, and the business object is configured with a business content links.

[0100] The drawing unit 320 is configured to use computer graphics to draw the business object at the drawing position of the business object in the video image.

[0101] Optionally, the presentation information further includes location information or identification information of the business object, and the drawing unit 320 is further configur...

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Abstract

Embodiments of the present invention provide a video image processing method, device, and terminal equipment. The video image processing method includes: acquiring a video image of video content and display information of a business object, where the display information of the business object includes information on the drawing position of the business object in the video image, and the business object is configured with Business content link; using computer graphics to draw the business object at the drawing position in the video image. The embodiment of the present invention is beneficial to saving network resources and / or system resources of the client, by adding and drawing business objects with interactive functions in the video screen and displaying them, thereby enriching the content of the video screen and having the effect of augmented reality; in addition , providing a highly integrated interactive mode for adding and drawing business objects, and improving the viewing and interaction effects of video content.

Description

technical field [0001] Embodiments of the present invention relate to video image processing technologies, and in particular, to a video image processing method, device, and terminal equipment. Background technique [0002] With the development of Internet technology, people use the Internet to watch videos more and more, thus, Internet video provides business opportunities for many new businesses. Because Internet video can become an important business traffic entrance, it is considered a high-quality resource for advertising placement. [0003] Existing video advertisements are mainly inserted into a fixed-duration advertisement at a certain time when the video is played, or placed at a fixed position in the area where the video is played and its surrounding areas. [0004] However, on the one hand, this video advertising method not only occupies network resources, but also occupies client system resources; on the other hand, this video advertising method often disturbs t...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/431H04N21/478G06Q30/02
CPCH04N21/4316H04N21/478H04N21/812H04N21/858
Inventor 栾青
Owner BEIJING SENSETIME TECH DEV CO LTD
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