Marketing activity management method, device, apparatus and computer storage medium

Abstract

The invention discloses a marketing activity management method. The method includes the following steps that: when a marketing activity configuration request is detected, the configuration interface of marketing activities is displayed, so that an activity planner can input marketing activity information; a marketing activity plan is configured and formed on the basis of the marketing activity information inputted by the activity planner; the marketing activity plan is advertised in a marketing pool, the revenues of each marketing channel in the marketing pool are determined, the input-outputratio of each marketing channel is evaluated; and a target marketing channel is determined based on the input-output ratios, and the marketing activity plan is implemented on the target marketing channel. The invention also discloses a marketing activity management device, a marketing activity management apparatus and a computer storage medium. With the marketing activity management method, the marketing activity management device, the marketing activity management apparatus and the computer storage medium of the invention adopted, the rationality of the formulation of the marketing activity plan is improved; and the suitable marketing channel can be selected for the configured marketing activity plan, so that the revenues of the marketing activity can be maximized.

Description

technical field [0001] The invention relates to the field of network marketing, in particular to a marketing activity management method, device, equipment and computer storage medium. Background technique [0002] The vast majority of existing companies use the organization and planning of online marketing activities to gain profits or increase team cohesion. [0003] Some enterprises have a special planning department to carry out combined planning of activities, but due to the different factors such as the size of the activity, the type of the activity, the activity process, the participants of the activity, the activity time, the activity location and other factors, the activity planners cannot comprehensively plan the activities. Considering the influencing factors in the activities, the planning of the activities may not be scientific enough. At the same time, there may be problems such as the activities cannot be executed on the appropriate marketing channels for the m...

AI Technical Summary

Problems solved by technology

[0003] Some enterprises have a special planning department to carry out combined planning of activities, but due to the different factors such as the size of the activity, the type of the activity, the activity process, the participants of the activity, the activity time, the activity location and other factors, the activity planners cannot comprehensively plan the activities. Considering the influencing factors in the activities, the planning of the activities may not be scientific enough. At the same time, there may be problems such as the activities cannot be executed on the appropriate marketing channels for the marketing activities. During the execution of the activities, the organization and planning of the activities The operator cannot fully grasp the activities, and cannot adjust the activities when there are problems in the activities, and the data of the activities cannot be updated in a timely manner. Especially for some activities that are carried out simultaneously online and offline, the planning and management of activities becomes particularly important. Difficult, the organizers of the event need to take into account the entire process of the event, but this does not necessarily guarantee the perfect progress of the event, and there may be a phenomenon that the event organizers do not take care of one another

Images