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Microblog user influence force measurement method based on fractal dimension model

A measurement method and influence technology, applied in data processing applications, special data processing applications, instruments, etc., can solve the problems of lack of unified understanding and the inability to perfectly explain the influence of Weibo users, so as to reduce the time and overcome the data set. Quantity requirements limit, the effect of reducing difficulty

Inactive Publication Date: 2017-12-19
HEFEI UNIV OF TECH
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AI Technical Summary

Problems solved by technology

To sum up, there is currently no unified understanding of the evaluation of individual influence. Scholars are trying to define and measure user influence more comprehensively from various aspects such as network structure, social interaction, personal attributes, and communication influence.
However, the above research only considers user influence from a one-sided single aspect, or even if a more comprehensive summary of user influence is considered, the measurement methods and theories used cannot perfectly explain Weibo user influence.

Method used

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  • Microblog user influence force measurement method based on fractal dimension model
  • Microblog user influence force measurement method based on fractal dimension model
  • Microblog user influence force measurement method based on fractal dimension model

Examples

Experimental program
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Embodiment Construction

[0033] In this example, if figure 1 As shown, a method for measuring the fractal dimension of Weibo user influence is carried out according to the following steps:

[0034] Step 1. Based on the social capital theory, construct a microblog user influence measurement index system from three aspects: reputation, discourse power, and interaction value, as shown in Table 1:

[0035] Table 1 Microblog user influence measurement index system

[0036]

[0037] Step 2. Select n microblog users u={u 1 , u 2 ,...u i ,...un},, u i Indicates the i-th user, 1≤i≤n;

[0038] This paper selects users in the commercial field of Sina Weibo as the research object, selects 40 users as the research object, and collects and records daily from December 1, 2016 to March 31, 2017 on the basis of Jisouke data collection tools Data for the last 4 months.

[0039] Step 3. Build the i-th Weibo user u i The set of influence metrics for is denoted as in, Indicates the i-th Weibo user u i The ...

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Abstract

The invention discloses a microblog user influence force measurement method based on a social capital theory. The microblog user influence force measurement method comprises the steps of 1, selecting n microblog users; 2, constructing a microblog user influence force measurement index set; 3, conducting standardizing processing on a data set of the index set; 4, removing relevance of the index data set after being subjected to standardizing processing; 5, constructing a microblog user influence force fractal dimension measurement model. The microblog user influence force measurement method based on the fractal dimension model can solve the influence force measurement problem of the microblog users, and therefore provide a method basis for enterprises to select the microblog users with appropriate influence force to implement internet marketing strategies.

Description

technical field [0001] The invention relates to the field of Internet marketing strategies implemented by enterprises, specifically a method for measuring the fractal dimension of microblog user influence based on social capital theory. Background technique [0002] Weibo user influence is an important resource for enterprises to carry out social marketing. Using Weibo user influence can help enterprises select advertising spokespersons and maintain customers to achieve product and brand marketing. However, in the real world, due to the differences in social popularity, experience, professional skills and personal charm of users, the ability to acquire fans through Weibo and then influence them varies. Therefore, how to measure the influence of Weibo users has become a scientific issue in the field of social marketing performance maximization research, a hot issue in corporate Internet marketing management, and an important issue in social network analysis. [0003] The mai...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q50/00
CPCG06F16/9535G06Q50/01
Inventor 何建民孙婷婷喻彩云
Owner HEFEI UNIV OF TECH
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