Advertisement method and apparatus

Abstract

The invention relates to the technical field of information processing, and discloses an advertising method and device. In the present invention, the advertising method applied to the shared bicycle includes: obtaining the current location of the shared bicycle; obtaining advertisement information matching the current location of the shared bicycle; wherein, the advertisement information includes at least the advertisement content and the information corresponding to the advertisement content location; play the fetched ad content. The advertising method applied to the server includes: receiving location information from the shared bicycle; feeding back advertising information to the shared bicycle according to the received location information; wherein, the advertising information includes at least the advertisement content and the location corresponding to the advertisement content. The advertising method and device provided by the present invention, according to the current location of the shared bicycle, plays the advertisement content that matches the current location of the shared bicycle, and realizes the playback of location-based voice advertisements on the basis of existing shared bicycles, which is beneficial The interaction between advertisers and users.

Description

technical field [0001] The invention relates to the technical field of information processing, in particular to an advertising method and device. Background technique [0002] At present, the sharing economy is popular all over the world, and various shared bicycles are sweeping across cities like a wave, thus deriving a completely different business model-the last mile travel solution. Among them, bicycle sharing refers to the bicycle sharing service provided by enterprises in campuses, subway stations, bus stations, residential areas, commercial areas, public service areas, etc., and is a time-sharing rental model. Shared bicycles not only have a large number and a wide range of activities, but a large number of shared bicycle renters also form passive recipients of information and active disseminators of information. Therefore, the combination of shared bicycles and advertising will surely become a good promotion model. [0003] However, the inventor found that there ar...

AI Technical Summary

Problems solved by technology

[0003] However, the inventor found that there are some problems in the prior art: the combination of shared bicycles with traditional advertising promotion methods is difficult, such as "pasting" small advertisements on shared bicycles, especially QR codes, which will make people very disgusted. The advertised content will also be considered as low-grade small workshop products, illegal goods, etc.

Another example is to try to place a promotional leaflet in the car basket. Not only is the labor cost high, but the leaflet is likely to be discarded or blown away by the wind.

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