Social network user relative influence measurement method

A technology of social network and measurement method, which is applied in the field of measuring the relative influence of social network users, which can solve the problem of rarely analyzing the relative performance of the scope and intensity of user influence, and the inability to comprehensively evaluate the utility value of user influence, Increase the difficulty of selecting network users and making decisions

Inactive Publication Date: 2017-10-03
HEFEI UNIV OF TECH
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Problems solved by technology

[0004] Although existing studies have studied the measurement methods of network user influence from different perspectives, most of them measure the overall size of user influence, and rarely analyze the relative performance of user influence in terms of scope and intensity of action, and cannot comprehensively evaluate The utility value of user influence increases the difficulty of decision-making in selecting network users

Method used

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  • Social network user relative influence measurement method
  • Social network user relative influence measurement method
  • Social network user relative influence measurement method

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Embodiment Construction

[0045] In this example, if figure 1 As shown, a method for measuring the relative influence of social network users can effectively define the scope of the influence of network users and measure the influence of users in different ranges, which overcomes the previous problem of only considering the total amount of user influence. Limitations, help to identify the direction of the network user's advantage field, reduce the difficulty of network user selection, can be used in social network advertising, community management, public opinion monitoring and other fields. Specifically, the method is carried out as follows:

[0046] Step 1. Based on the personal attribute characteristics, social attribute characteristics and the correlation with the direction of each field, construct any user U in the social network user set i The relative influence measure indicator set is {P i ,S i , R i}, where P i Indicates user U i individual attributes, and have P i ={p i1 ,p i2 ,...,p...

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Abstract

The invention discloses a social network user relative influence measurement method, which comprises the steps of: 1, constructing network user relative influence measurement indexes; 2, calculating weight of each index; 3, constructing user text feature eigenvectors and field direction text eigenvectors, and calculating correlation degrees of a user and field directions; 4, and constructing a network user relative influence measurement model from the self relative and global relative perspectives, and calculating relative influence of the user. The social network user relative influence measurement method can define a range of fields under the action of network user influence, and measure the magnitude of influence of the user in different field directions, so as to identify the advantageous action field direction of the user influence, further reduce the difficulty of selecting the network user and improve the decision making quality.

Description

technical field [0001] The invention relates to a method for measuring network influence, in particular to a method for measuring the relative influence of social network users. technical background [0002] In the era of Web 2.0, UGC has become the mainstream channel for network content generation. More and more users actively retrieve, publish and disseminate information through the Internet, consciously accumulating their own network discourse influence. A large number of research results have shown that on social media platforms, influential network users are very important in terms of information dissemination and information guidance. The openness and complexity of the Internet means the diversity of Internet users and the diversity of Internet content. Due to differences in cultural background, knowledge construction, experience, social relations, and social activity capabilities, different Internet users have different areas of concern and topics, resulting in varyi...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q50/00G06F17/30
CPCG06F16/3344G06Q50/01
Inventor 何建民魏素霞史明光韩茂新辛琳怡刘业政
Owner HEFEI UNIV OF TECH
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