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Coupon management method and system

A management method and management system technology, applied in the field of coupon management and system, to achieve the effect of increasing the activation rate, ensuring the maintenance ratio, and reducing costs

Inactive Publication Date: 2017-09-22
卓集送信息科技(武汉)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there is no method and system that uses rebates to stimulate users to stay on the platform, and there is no e-commerce platform that does not harm the interests of the platform while providing discounts to customers

Method used

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  • Coupon management method and system
  • Coupon management method and system

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Embodiment Construction

[0031] The principles and features of the present invention are described below in conjunction with the accompanying drawings, and the examples given are only used to explain the present invention, and are not intended to limit the scope of the present invention.

[0032] Such as figure 1 As shown, a coupon management method includes the following steps:

[0033] Step 1. Determine the user's consumption type according to the acquired historical consumption data before the new discount period. The historical consumption data includes: the user's transaction volume, the user's unit price and the user's discount rate;

[0034] Step 2. Calculate the standard discount rate of the user group according to the consumption type of the user and the historical consumption data of the previous promotion period of the new promotion period;

[0035] Step 3. According to the consumption type of the user, the historical consumption data of the previous discount cycle and the standard discoun...

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Abstract

The invention relates to a coupon management method and system. The management system includes a user data acquisition module, a data processing module and a coupon distribution module. Historical consumption data of users is acquired and sent to the data processing module, standard discount rates of user groups are calculated according to consumption types of the users and the historical consumption data of the users in a previous preference cycle, and coupons with different discount rates are distributed to different types of the users in a new preference cycle. The historical consumption data of the users is analyzed to determine group types, to which the users belong, through acquiring the historical consumption data of the users, the standard discount rate of each type of the user groups is calculated, the coupons with the different discount rates in the new preference cycle are distributed to the users, who belong to the different consumption types of the user groups, through comparing the discount rates of the users in the previous preference cycle and the standard discount rates in the new preference cycle, preference is provided to the users under the circumstance of achieving cost reducing, a maintenance ratio of the users is guaranteed, and a user activation rate is increased.

Description

technical field [0001] The invention relates to a coupon management method and system. Background technique [0002] Rebate on e-commerce platform means that the platform adopts the model of coupons or top-up gifts to return part of the profits of the platform to consumers, stimulating consumers to stay on the platform and increasing transaction volume. At present, in terms of platform rebates, there is only research on the method of user sharing, that is, when users recommend their friends to use the platform, the platform will rebate users according to certain strategies. However, there is no method and system for using rebates to stimulate users to stay on the platform, and there is no e-commerce platform that does not harm the interests of the platform while providing discounts to customers. Contents of the invention [0003] The technical problem to be solved by the present invention is to provide a coupon management method and system, which can ensure that the users...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0224G06Q30/0235G06Q30/0239
Inventor 李建斌余伟戴宾胡鹏谢闻李文秀余江
Owner 卓集送信息科技(武汉)有限公司
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