Supply chain management method based on customer relation management

Abstract

The invention discloses a supply chain management method based on customer relationship management, relates to the field of logistics information technology, and is used to solve the problem in the prior art that the customer is not connected with the entire supply chain and the service quality of the customer is low. The method includes: obtaining data; the data includes: customer information, market information, contract signing information, complaint information, customer feedback information and customer evaluation information; performing statistical analysis on the data to determine the relevant subsystems corresponding to the data; , the relevant subsystems include sales management subsystem, market management subsystem, customer support and service management subsystem and customer service subsystem; send customer information to sales management subsystem, and send market information and contract signing information to market management subsystem The system sends customer feedback information and customer evaluation information to the customer service subsystem, and sends customer service information to the customer support and service management subsystem.

Description

technical field [0001] The present invention relates to the technical field of logistics information, and more specifically relates to a supply chain management method based on customer relationship management. Background technique [0002] With the increasingly fierce market competition, more and more companies have realized that it is of great significance to use a dedicated supply chain management system for market procurement and sales. The level of service quality has also become a priority. [0003] The existing supply chain management system is composed of business entities such as suppliers, manufacturers, distributors and retailers. Each subject makes various decisions based on their own business interests, but these decisions often deviate from the ultimate goal of the supply chain---for Customers provide high-quality and cheap commodities, so that the existing supply chain management system customers are not connected with the entire supply chain, which reduces t...

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides a supply chain management method based on customer relationship management to solve the problem in the prior art that the customer is not connected with the entire supply chain and the service quality of the customer is low

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