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A method and system for evaluating the effect of advertising in an anchor room

A technology for advertising effects and advertising, applied in transmission systems, data processing applications, instruments, etc., can solve problems such as unsatisfactory cooperation and lack of evaluation standards, and achieve the effect of protecting interests

Active Publication Date: 2021-10-15
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, as an advertiser for advertising, how to effectively select a suitable anchor, and at the same time, how the anchor cooperates with advertisers according to their own influence, lacks a quantitative evaluation standard, so that both advertisers and anchors are concerned about the current unsatisfied with the cooperation

Method used

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  • A method and system for evaluating the effect of advertising in an anchor room
  • A method and system for evaluating the effect of advertising in an anchor room
  • A method and system for evaluating the effect of advertising in an anchor room

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Embodiment Construction

[0017] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0018] figure 1 It shows a schematic flow chart of a method for evaluating the effect of advertising in anchor rooms provided by the present invention, including:

[0019] S1. Collect the daily online duration information of the anchor room during the advertising contract period, and the information on the number of people online at the same time, the number of bullet screens, the advertising time information and the screenshot information when promoting the advertisement, and use all the above information as evaluation factors;

[0020] S2. Obtain a daily advertisement effect score based on the evaluation factor; and

[0021] S3. Obtain the advertisement effect score fo...

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Abstract

The present invention provides a method and system for evaluating the effect of advertising in the anchor room. The evaluation method includes: collecting the daily online duration information of the anchor room during the advertising contract period, and the information on the number of people online at the same time when promoting the advertisement, the number of bullet screens, Play the advertising time information and screenshot information, and use all the above information as evaluation factors; based on the evaluation factors, obtain the single-day advertising effect score; Effect points. The invention makes the effect of anchor advertising transparent and fair, not only protects the interests of advertisers, but also allows anchors to understand their own popularity, and is convenient for anchors to negotiate on advertising charges.

Description

technical field [0001] The present invention relates to the field of advertising effect evaluation, and more specifically, to a method and system for evaluating the effect of advertising in anchor rooms. Background technique [0002] Network video live broadcast absorbs and continues the advantages of the Internet. It uses video to conduct live broadcast online. It can publish product demonstrations, related meetings, background introductions, program evaluations, online surveys, dialogues and interviews, online training and other content on the Internet. The characteristics of the Internet, such as intuition, speed, good form, rich content, strong interactivity, unrestricted regions, and divisible audiences, strengthen the promotion effect of the event site. After the live broadcast is completed, readers can continue to provide replays and on-demand broadcasts at any time, which effectively extends the time and space of the live broadcast and maximizes the value of the live...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02H04L29/06
CPCG06Q30/0242H04L65/611
Inventor 黎凌
Owner WUHAN DOUYU NETWORK TECH CO LTD
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