A system and method for placing advertisements in live video

Abstract

The invention discloses a system and method for advertisement putting in a live video. The system comprises an advertisement matching platform, an advertisement control unit and an advertisement live unit; before the live, the advertisement matching platform realizes the two-way selectin between an advertiser and an anchor; in the live process, the advertisement control unit acquires advertisement materials selected by the anchor at the advertisement matching platform and generates an advertisement webpage, wherein the advertisement webpage is overlapped and displayed on a live stream at the advertisement live unit and is pushed to a live server together with the live stream; the advertisement live unit intercepts a live picture at fixed time as an advertisement successful putting certificate; after the live is finished, the advertisement matching platform computes the advertisement putting time duration and charge and other information and displays the information to the advertiser. The system and method disclosed by the invention provide a platform for matching the advertiser with the anchor, the demand of putting the advertisement by the advertiser is satisfied, and an opportunity for displaying the advertisement in the live to acquire the benefit is provided for the anchor; therefore, the huge potential of the live on the advertising communication as a new media is released.

Description

technical field [0001] The present invention relates to a method and system for video advertisement delivery, in particular to a method and system for advertisement delivery initiated and controlled by an anchor and executed and monitored by a server in a live broadcast event. Background technique [0002] Definitions of special terms used in this article: [0003] Live stream: On the Internet, it is transmitted in the form of streaming, including audio and video data streams of live information. [0004] Live streaming end: Supports real-time messaging protocol (RTMP, RealTimeMessagingProtocol) or other live broadcast protocols, and pushes the live stream to the hardware and software device of the live server, referred to as the streaming end, which can be either a desktop device or a mobile device. [0005] Live broadcast player: the hardware and software device that connects to the Internet, receives and plays the live stream distributed by the live server. Referred to ...

AI Technical Summary

Problems solved by technology

The anchor has no autonomy and lacks the enthusiasm to receive advertisements

[0015] 2) The second way of advertising, although the anchor has the autonomy to set up advertisements, but limited by the anchor's personal ability and lack of creative materials, the content of the advertisements created by the anchor is monotonous and the form is blunt

Moreover, manual synthesis of advertisements is cumbersome and inefficient

[0016] 3) There is no channel directly connecting advertisers and anchors

The anchor cannot know the advertising demand, and the majority of advertisers cannot obtain the resources of the anchor, and lose the opportunity to display their advertisements in the live broadcast

[0017] 4) It is difficult to effectively count and verify the effect of live broadcast advertising

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