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A method and system for advertising synthesis and display

An advertising display and advertising technology, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of changing the playback link, poor display effect, and affecting normal playback, etc., to achieve good display effect

Active Publication Date: 2018-03-02
BEIJING BAOFENG TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Both methods have their own disadvantages: the first method, due to the use of floating layer windows, has the problem of poor display effect and cannot be synchronized with the video content
The second method uses a self-created renderer, which can theoretically meet the synthesis effect, but due to the need for a self-created renderer, the playback link will be forcibly changed, which will cause a non-optimal match for the rendering link, and may affect Normal play
Analyzing the two methods, it is found that even if the two methods are used together, they cannot well meet the needs of users

Method used

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  • A method and system for advertising synthesis and display
  • A method and system for advertising synthesis and display
  • A method and system for advertising synthesis and display

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] combine figure 1 , the present embodiment provides a method for advertisement synthesis and display, including steps:

[0037] Step 101: the client plays the online video, builds a playback link, and renders the first frame data of the video;

[0038] Step 102: Determine the client's operating system and the type of renderer. According to the different display functions of the client's renderer, HOOK hooks up the corresponding display function; the current common win7 system generally uses EVR (Enhanced Rendering Mode) as the renderer , EVR specific rendering is realized by D3D9. The hook of the present invention hooks its specific implementation function Present, and images are synthesized in this function.

[0039] Step 103: Obtain advertisement configuration information from the server side according to the played video information, the server side calculates the advertisement content according to the user information and video information of the client terminal, an...

Embodiment 2

[0058] combine image 3 , the present embodiment provides a method for advertisement synthesis and display, including steps:

[0059] Step 201: the client plays the online video, builds a playback link, and renders the first frame data of the video;

[0060] In this embodiment, the client is Baofeng as an example. The DSHOW framework used by Baofeng plays video. The complete process is: build a DSHOW link (source filter->separation filter->decoding filter->rendering filter) and start playing , playback is complete, stop playback, and destroy the link. The timing described above is the first moment when playback starts.

[0061] Step 202: Determine the client’s operating system and the type of renderer. According to the different display functions of the client’s renderer, HOOK hooks the corresponding display function, so as to decide to use DDraw or D3D to realize the synthesis and content display of advertisements. According to the renderer type, create Applied to Synthe...

Embodiment 3

[0087] combine figure 1 , this method is to directly use the display function of the renderer to synthesize the advertisement into the display content before displaying the image.

[0088] First, the user plays an online video, and then judges whether the link is established successfully. When the link is established successfully and the rendering of the first frame is completed, the type of system and renderer is judged, that is, step s1; step s2, negotiating and requesting advertisement configuration information and advertisement material files from the server, and parsing and processing the advertisement configuration; The configuration information creates the display composition control information of the advertisement. In step s3, the playback control information created in s2 is used to control the composition and display of advertisement content through content such as display timing, duration, and location. Wherein, the system also includes: a user information feedba...

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Abstract

The invention discloses an advertisement synthesizing and displaying method. The method comprises the steps that: a client plays an online video, a playing link is established, and first frame data of the video is rendered; the operation system of the client and the type of a rendering device are judged, and a HOOK hooks corresponding display functions according to different display functions of the rendering device of the client; configuration information of advertisements is obtained from a server end according the played video information, the server end obtains the advertisement content by calculation according to user information of the client and the video information, putting materials corresponding to the advertisement content are downloaded, and advertisement control information is created according to the advertisement content; and under the control of the advertisement control information, the advertisement putting material information is synthesized frame by frame during the video playing process, and the advertisements are displayed. The invention further discloses an advertisement synthesizing and displaying system which comprises a link establishing module, a system rendering device identification module, an advertisement decoding and separating module and a synthesizing and displaying module.

Description

technical field [0001] The invention relates to the field of advertisement synthesis and presentation, in particular to a method and system for synthesizing and displaying advertisement images in video. Background technique [0002] With the development of advertising placement technology in the video industry, different forms of advertising have emerged. At the same time, the placement of advertisements during playback is also favored by various advertisers. [0003] The rapid development of online video and the surge in the number of viewers have led to an increase in the demand for various forms of advertising placement, which has prompted the development of advertising synthesis and placement. In order to achieve the effect of advertisement implantation, the current methods of advertisement synthesis and display are mainly divided into several types: first, the floating layer window plays advertisements alone; second, builds a renderer to synthesize advertisements. Bot...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2343H04N21/458H04N21/4722H04N21/81
CPCH04N21/2343H04N21/458H04N21/4722H04N21/812
Inventor 袁春光毕先春李永超卢述奇
Owner BEIJING BAOFENG TECH
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