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IPTV-based program advertisement release method and device

A technology for advertisement release and advertisement, which is applied in the field of IPTV-based program advertisement release to achieve the effect of meeting the needs of advertisements

Active Publication Date: 2019-06-18
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides an IPTV-based program advertisement release method and device to solve the problem in the prior art of how to provide the current user with the advertisement required by the current user in the TV program broadcast using IPTV technology

Method used

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  • IPTV-based program advertisement release method and device
  • IPTV-based program advertisement release method and device
  • IPTV-based program advertisement release method and device

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Embodiment Construction

[0018] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0019] figure 1 The flow chart of the IPTV-based program advertisement release method provided by Embodiment 1 of the present invention, such as figure 1 As shown, the method of the present embodiment includes:

[0020] Step 101. Obtain user feature data and a user identifier corresponding to the user feature data, wherein the user feature ...

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Abstract

The invention provides a program advertisement release method and device based on IPTV. The method comprises the following steps: acquiring user characteristic data and a user identifier corresponding to the user characteristic data, wherein the user characteristic data characterizes user characteristics; resorting preset advertisement arrangement sequences according to the user characteristic data to determine an advertisement arrangement sequence corresponding to the user characteristic data, wherein the advertisement arrangement sequence comprises at least one advertisement material; and sending the advertisement arrangement sequence corresponding to the user characteristic data to a set-top-box corresponding to the user identifier, so that the set-top-box inserts the advertisement arrangement sequence corresponding to the user characteristic data in a currently played television program. The advertisement in the television program played in real time is replaced and changed, the program can also be changed into the advertisement, and meanwhile advertisement suitable for a current user is played for different users, thereby meeting the demands of different users to the advertisement.

Description

technical field [0001] The present invention relates to the technical field of communication, in particular to an IPTV-based program advertisement publishing method and device. Background technique [0002] With the development of Internet Protocol Television (IPTV for short) technology, IPTV has been more and more applied to people's life, so that users can watch TV programs through the IPTV technology. [0003] In the prior art, IPTV technology can be used to play TV programs through the network, so that IPTV technology can be used to play TV programs in real time. The TV program video played in such a network broadcasting mode is the same as broadcasting in broadcast TV. synchronized with the TV programs. [0004] However, there are usually advertisements in TV programs obtained through the IPTV technology, but these advertisements are not what current users need. Therefore, how to provide current users with the advertisements required by the current users in the TV pro...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/433H04N21/442H04N21/45H04N21/466H04N21/482H04N21/81
CPCH04N21/4332H04N21/44213H04N21/4516H04N21/4667H04N21/4826H04N21/812
Inventor 陈龙
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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