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Method and device for recognizing user gender

A gender identification and gender technology, applied in the field of data processing, can solve problems such as user privacy costs and achieve high accuracy

Inactive Publication Date: 2017-06-27
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the embodiment of the present invention provides a user gender identification method and device to solve the technical problems that may involve user privacy or high cost when user gender identification in the prior art

Method used

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  • Method and device for recognizing user gender
  • Method and device for recognizing user gender

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0021] figure 1 It is a schematic flowchart of a user gender identification method provided by Embodiment 1 of the present invention. This embodiment is applicable to the situation of identifying the gender of a user of unknown gender. The method can be executed by a user gender identification device, wherein the device can be realized by software and / or hardware. like figure 1 As shown, the user gender identification method provided in this embodiment may specifically include the following:

[0022] S110. Obtain application program usage data of users of unknown gender.

[0023] Exemplarily, the application usage data of a user of unknown gender is acquired, and the application usage data may include at least one of an application installation list and an application usage behavior. The application installation list is a collection of various applications installed in the user's mobile terminal, and the application usage behavior refers to the specific operation behavior ...

Embodiment 2

[0031] Based on the foregoing embodiments, this embodiment provides a user gender identification method. figure 2 It is a schematic flowchart of a user gender identification method provided by Embodiment 2 of the present invention. like figure 2 As shown, the user gender identification method provided in this embodiment may include the following:

[0032] S210. Obtain application program usage data of users with known genders.

[0033] Exemplarily, the application usage data may include at least one of application installation list and application usage behavior. Here, since the application installation list of users with known gender may involve the user's privacy, for the purpose of protecting privacy, some application installation lists of users with known gender may be encrypted and stored. The list performs necessary data format conversion, and through the conversion, it is decrypted into a list of application installations corresponding to users of known gender.

...

Embodiment 3

[0053] image 3 It is a structural block diagram of a user gender identification device provided in Embodiment 3 of the present invention, and the device can be realized by software and / or hardware. This embodiment is applicable to situations where it is desired to identify the gender of a user of unknown gender, such as image 3 As shown, the device includes: a first usage data acquisition module 310 , a first characteristic data extraction module 320 and a gender identification module 330 .

[0054] Among them, the first usage data acquisition module 310 is used to acquire the application program usage data of users of unknown gender; the first feature data extraction module 320 is used to extract gender-identifying features from the application program usage data of users of unknown gender. Feature data; gender identification module 330, configured to perform gender identification on users of unknown gender based on a gender classification model based on the feature data o...

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Abstract

The invention discloses a method and a device for recognizing a user gender. The method comprises steps: application usage data of a user with an unknown gender are acquired, feature data with gender recognition are extracted from the application usage data of the user with an unknown gender, and according to the feature data of the user with an unknown gender, based on a gender classification model, gender recognition is carried out on the user with an unknown gender, wherein the gender classification model is determined through training feature data of application usage data of a user with a known gender. By adopting the method of the invention, the technical problem that in the case of user gender recognition in the prior art, the privacy of the user is possibly involved or the cost is high can be solved.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a user gender identification method and device. Background technique [0002] With the popularization of mobile devices and the construction of mobile broadband networks, we have entered a new era of mobile Internet. As one of the entrances to the mobile Internet, mobile application distribution also determines the strength of each manufacturer's ability to control the mobile Internet. Therefore, more and more manufacturers provide various applications to terminal devices such as mobile phones, tablet computers, notebooks, and desktop computers. In order to recommend applications to users in a personalized way, we often need to know the user's gender. [0003] The user gender identification in the prior art is mainly based on the following methods: one is to directly identify the user according to the information filled in when the user registers; the other is to identi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62
CPCG06F18/214G06V40/10
Inventor 马守玉徐锐
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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