User cluster analysis method in customer care system
A technology for customer relationship management and user clustering, which is applied in the field of user clustering analysis in customer relationship management systems
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[0073] A method for user cluster analysis in a customer relationship management system of the present invention will be further described below using the drawings and embodiments.
[0074] refer to figure 1 , the user clustering analysis method in a kind of customer relationship management system of the present invention comprises the steps successively: definition of business problem, data preparation and screening, data cleaning and preprocessing (ETL), extracted correct and reliable data , data mining, model collection, model selection and construction, model evaluation and interpretation, when the results are satisfactory, guide the company's practical activities, and send customer and market feedback information to the data warehouse in time, so that the company can respond quickly , when the result is unsatisfactory, it will be sent to model selection and construction through model optimization.
[0075] In order to verify the rationality of the algorithm, in the UCI ma...
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