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an advertising push system

An advertising push and advertising technology, applied in advertising, transmission systems, data processing applications, etc., can solve problems such as advertising boredom, reducing the accuracy of push requirements, restricting the development of the advertising market, and achieving the effect of a good push platform

Active Publication Date: 2020-08-25
SHENZHEN ZHANGZHONG INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, mobile clients have become the mainstream market for built-in advertisements in applications, especially mobile phones and tablet computers, but blindly pushing advertisements to mobile clients not only restricts the development of the advertising market and reduces the accuracy of push requirements, but also can be used in Tired of advertisements, which is not conducive to user experience

Method used

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Embodiment Construction

[0025] Now in conjunction with the accompanying drawings, the preferred embodiments of the present invention will be described in detail.

[0026] Such as figure 1 and figure 2 As shown, the present invention provides a preferred embodiment of an advertisement push system; wherein, figure 1 is a schematic structural diagram of the advertisement push system of the present invention, figure 2 It is a structural schematic diagram of an advertisement pushed by the advertisement pushing system of the present invention.

[0027] An advertisement push system, including a client 10 and a server 20, is specifically described as follows:

[0028] The client 10 caches the advertisement sent by the server 20, and pushes the advertisement when the user operates the client 10. At the same time, the client 10 obtains the corresponding tag information according to the user's operation behavior on the advertisement, and sends it to the server 20; the server 20 Send preset advertisements ...

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Abstract

The present invention relates to the field of advertisement push, in particular to an advertisement push system, including a client, which caches advertisements sent by a server, and meanwhile, the client acquires corresponding label information according to the user's operation behavior on the advertisement; The client sends preset advertisements, which include targeted advertisements including push priorities, regular advertisements and ordinary advertisements. The present invention designs an advertisement push system, the server sends preset advertisements to the client, the client obtains the corresponding label information according to the user's operation behavior on the advertisement, and obtains similar advertisements according to the label information, so as to fully understand the user's needs, Realize targeted advertising push, improve user demand for advertising and effectively increase the click-through rate of advertising.

Description

technical field [0001] The invention relates to the field of advertisement push, in particular to an advertisement push system. Background technique [0002] At present, mobile clients have become the mainstream market for built-in advertisements in applications, especially mobile phones and tablet computers, but blindly pushing advertisements to mobile clients not only restricts the development of the advertising market and reduces the accuracy of push requirements, but also can be used in Getting bored with advertisements is not conducive to user experience. [0003] How to understand user needs more comprehensively, realize targeted advertisement push, increase users' demand for advertisements and effectively increase the click-through rate of advertisements is one of the key research issues for those skilled in the art. Contents of the invention [0004] The technical problem to be solved by the present invention is to provide an advertisement push system for the abov...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02H04L29/08
CPCH04L67/146G06Q30/0251G06Q30/0261G06Q30/0277H04L67/52H04L67/55
Inventor 石磊李焰卓张迪李木生胡瀛舒东树李春香孙妍
Owner SHENZHEN ZHANGZHONG INFORMATION TECH
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