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Internet advertisement putting method and device

A technology for Internet advertising and delivery methods, applied in the field of devices and Internet advertising delivery methods, can solve the problems of insufficient coverage and inaccurate advertising delivery, and achieve the effect of improving accuracy

Inactive Publication Date: 2016-12-07
深圳赢时通网络有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to provide an Internet advertisement delivery method and device, which aims to solve the problems of insufficient coverage of user needs and insufficient accuracy of advertisement delivery

Method used

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  • Internet advertisement putting method and device
  • Internet advertisement putting method and device
  • Internet advertisement putting method and device

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Embodiment Construction

[0060] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0061] As the first embodiment of the present invention, such as figure 1 as shown, figure 1 It is a schematic diagram of the implementation flow of an Internet advertisement delivery method provided by the present invention, and the specific steps of the method are as follows:

[0062] S101. The advertisement delivery system obtains the user's terminal use record from the operator;

[0063] The advertisement delivery system may include a data management platform (Demand Management Platform DMP), a demand side platform (Demand Side Platform DSP) and a supply side platform (Supply Side Platform SS...

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Abstract

The invention is suitable for the field of internet, and provides an internet advertisement putting method. An advertisement putting system acquires terminal use records of users from a service provider; market segmentation of each user is constructed according to the terminal use records, wherein the market segmentation includes user identification codes; advertisements transmitted by an advertiser are acquired; an advertisement playing request transmitted by a user traffic side is received, wherein the advertisement playing request includes the user identification codes; the market segmentation of the users is acquired according to the user identification codes; the advertisement to be played is selected in the advertisements according to the market segmentation of the users; and the user traffic side is searched according to the user identification codes, and the advertisement to be played is transmitted to the user traffic side to be played. Market segmentation of the users is constructed through user information pushed by the service provider so that user demands can be comprehensively understood, the advertisements meeting their demands can be putted in a targeted way and the precision of advertisement putting can be greatly enhanced.

Description

technical field [0001] The invention belongs to the field of the Internet, and in particular relates to a method and a device for placing an Internet advertisement. Background technique [0002] As a unique marketing model, Internet marketing is currently receiving widespread attention from the society. It is a marketing method based on the Internet and using the characteristics of the Internet to achieve corporate marketing goals. It is an important part of the overall marketing strategy of the company. With the development of Internet technology, Internet marketing is becoming more and more popular. The survival and competition space of enterprises is gradually shifting from the traditional market to the Internet market, and the marketing method is also shifting from traditional marketing to Internet marketing. Small and medium-sized enterprises can give full play to their own advantages through Internet marketing. The advantages in terms of price, output and mechanism can...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0201G06Q30/0271G06Q30/0277
Inventor 丁江伟杨云灏何飞彭自强谭生波徐家熊龙苇陈贤杰
Owner 深圳赢时通网络有限公司
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