Method and system for managing promotion positions of live broadcasting platform

Abstract

The invention discloses a method and system for managing promotion positions of a live broadcasting platform, relating to the field of management of live broadcasting platforms. The method comprises the following steps of: selecting live broadcasting classes by a server, and configuring appointed display graphs as default cover graphs for live broadcasting rooms to be promoted in the live broadcasting classes; combining the multiple live broadcasting classes into one new class, screening live broadcasting rooms to be promoted in the new class, and delivering the live broadcasting rooms in appointed promotion positions; when the fact that advertisements need to be delivered is judged, uploading the advertisements in the selected promotion positions, setting the delivery time and the revocation time of the advertisements, increasing uploading records of the advertisements in a pre-set database, and increasing one cache; and, if the cache is successfully increased, judging whether the advertisements take effect or not, if so, displaying the advertisements in the promotion positions, and if not, displaying the default cover graphs in the promotion positions. By means of the method and the system disclosed by the invention, the overall exposure amount of new anchors can be obviously increased; the advertisements and new anchor display graphs can be switched automatically and mutually; and managers do not need to artificially operate.

Description

technical field [0001] The invention relates to the field of management of live broadcast platforms, in particular to a management method and system for promotion positions of live broadcast platforms. Background technique [0002] The homepage of the live broadcast platform generally has 12 to 16 promotion positions, and each promotion position is bound to the corresponding live room identification number ID. When the user clicks on the selected promotion position, he will enter the live room bound to the promotion position . Each live broadcast room corresponds to a host. The new hosts are also called "rookie hosts". In order to increase the exposure of rookie hosts, the ID of the live broadcast room of the rookie hosts is generally bound to the home page promotion position. However, the exposure of existing rookie hosts is still low for the following reasons: [0003] (1) The screenshots of the rookie host’s live broadcast room are not very clear or do not fit the style...

AI Technical Summary

Problems solved by technology

[0003] (1) The screenshots of the rookie host’s live broadcast room are not very clear or do not fit the style of the homepage of the website, resulting in a low click-through rate for users;

[0004] (2) The live broadcast platform is divided into multiple live broadcast categories according to the live broadcast content. At present, users can only see one live broadcast category at a time in the promotion position, but there are often fewer rookie anchors in a live broadcast category, and users cannot see other live broadcasts Rookie anchors in the category, resulting in lower overall exposure for rookie anchors

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