Rights and interests issuing system and rights and interests rule creation terminal

Abstract

The invention provides a rights and interests issuing system and a rights and interests rule creation terminal. The rights and interests issuing system comprises an issuing module used for issuing a plurality of different or same identifiers to a first user, and a receiving module used for obtaining a plurality of rights and interests rules created by a second user based on the identifiers and used for realizing rights and interests of the second user. The rights and interests rule creation terminal comprises an identifier information acquisition module used for acquiring identifier information of the identifiers issued to the first user by the rights and interests issuing system, and a rule creation module used for creating the rights and interests rules that realize the rights and interests of the second user by the second user based on the identifier information. The issued identifiers are universal for a plurality of merchants, so that the circulation of the rights and interests is greatly enhanced, the positivity of consumers is improved, and the publicity effect of promotional activities can be maximized; and the identifier issuing is separated from the specific promotional activities, so that the promotional costs of the merchants are reduced and each merchant can make satisfactory promotional requirements according to factors such as cost, profit and the like of the merchant.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a rights issuing system and a rights rule creation terminal. Background technique [0002] Nowadays, there are many kinds of promotional methods. Through various promotional activities, the enthusiasm of consumers can be effectively stimulated, so that businesses can obtain more profits. [0003] For example, a Chinese patent with publication number CN101154286A discloses a computer-implemented method, data processing system and computer program product for distributing and exchanging vendor coupons for product purchases in a retail environment. The retailer's data processing system receives the electronic coupon from the vendor. The data processing system links the products to the inventory control system of the retail environment. The data processing system then sends electronic coupons targeted to customers who have subscribed to the data processing system. In this ...

AI Technical Summary

Problems solved by technology

In this technical solution, the customer obtains the manufacturer's electronic coupons based on the data processing system. Therefore, the obtained electronic coupons are limited to consumption at the manufacturer and cannot be used by other manufacturers. Therefore, the electronic coupons are universal and flexible. Poor performance, leading to lower customer participation enthusiasm, electronic coupon activities often fail to achieve the expected promotional effect, and the advertising effect is not extensive enough

[0004] In addition, in this technical solution, the formulated preferential activities are issued through electronic coupons, and the two are not separated. Therefore, the formulation of preferential activities and the issuance of electronic coupons are both provided by the manufacturer. cost of activity

[0005] In addition, in the prior art, some merchants jointly issue coupons. When multiple merchants jointly issue coupons, it is difficult to meet the preferential requirements of each merchant at the same time, because some merchants have large profits, and some merchants have small profits. If the discount is too large, it will affect merchants with small profits, and if the preferential rights are too small, it will not be able to effectively attract customers from merchants with large profits.

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