Audience rating statistic method, terminal, server and system

Abstract

The invention discloses an audience rating statistic method, terminal, server and system. The method comprises following steps of starting and playing a television program of an initial television station; recording the audience information of the initial television station; judging whether a switching operation is carried out; playing the television program of a newly watched television station if the switching operation is carried out; recording the audience information of the newly watched television station; packaging user information and the audience information of the watched television stations into an audience data packet; and sending the audience data packet to a server, wherein the audience information comprises television station information and watching time period data, the television station information is obtained by following steps of judging signal sources of the television programs; obtaining the television station information by analyzing the station captions in the images of the television programs if the signal sources are digital television signals; and obtaining the television station information by analyzing the network playing paths of the television programs if the signal sources are network television signals. According to the audience rating statistic method, terminal, server and system provided by the invention, statistics can be carried out on the audience information of the specific user comprehensively and accurately.

Description

technical field [0001] The present invention relates to the technical field of multimedia data processing, in particular to a viewing rate statistics method, terminal, server and system. Background technique [0002] TV viewing rate refers to the percentage of the number of people (or households) watching a certain TV channel (or a certain TV program) in a certain period of time to the total number of TV viewers (or households). As an important quantitative indicator in the "attention economy" era, it is the scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, programming and adjustment, and a major indicator for program evaluation. A powerful tool for delivering benefits. [0003] Digital TV is an end-to-end system that digitally processes signals from program collection, program production, program transmission to the user end. It is broadcast and "interactive" digital TV based on DVB technical standards. Adopting...

AI Technical Summary

Problems solved by technology

[0006] Usually, when a smart TV is watching a TV program with a digital signal, it usually receives the digital TV signal of a digital set-top box, and the smart TV itself cannot distinguish the digital TV signal of each TV station. Which TV station is broadcasting, so it is impossible to count the ratings of digital TV, and only the traditional ratings statistics method can be used

For the emerging network live broadcast technology, its ratings statistics are not the same as those of traditional digital TV, and the two cannot be integrated

[0007] Therefore, when the user not only watched the TV program through digital TV, but also watched the TV program at other times or in other places by means of live network broadcasting, then the overall audience rating statistics for the user cannot be completed, and in this case It has become more and more common now, resulting in the inaccurate statistics of the final ratings

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