Microblog-user-quality-based information influence evaluation method

A technology of user quality and influence, applied in data processing applications, instruments, computing, etc., can solve problems such as users who do not consider microblog messages

Inactive Publication Date: 2016-05-25
HARBIN ENG UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The existing message influence only considers the number of retweets and replies of Weibo, and does not consider the users who participate in Weibo messages, as well as the dissemination structure and time attributes of information

Method used

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  • Microblog-user-quality-based information influence evaluation method
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Embodiment Construction

[0026] The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, but not to limit the present invention. In addition, it should be noted that, for the convenience of description, only parts related to the present invention are shown in the drawings but not all content.

[0027] In order to achieve the purpose of the appeal invention, the present invention provides a method for evaluating the influence of information based on the quality of microblog users. The implementation includes the following stages:

[0028] A1 data collection;

[0029] A2 data processing;

[0030] A3 user quality calculation;

[0031] A4 dynamically calculates the influence of news;

[0032] In said step A1, the steps of said data collection include:

[0033] Step A11: Obtain the configuration information of users p...

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Abstract

The invention relates to the social network data mining field, particularly to a microblog-user-quality-based information influence evaluation method. The method comprises steps of data acquisition, data processing, user quality calculation, and dynamic message influence calculation. According to the microblog-user-quality-based information influence evaluation method provided by the invention, the traditional influence maximization problem can be solved by considering the user quality involved in microblog information spreading; and the good influence effect is realized. With the method, the microblog message influence can be evaluated effectively and the faked microblog influence caused by the robot fan can be shielded.

Description

technical field [0001] The invention relates to the field of social network data mining, in particular to an information influence evaluation method based on microblog user quality. Background technique [0002] With the rapid development of social networks, the diversification of social media, and the rapid growth of social network users, has accelerated the advent of the big data era of social networks. As a typical social network platform, Weibo has been concerned by a large number of researchers. [0003] The previous studies on the influence of Weibo were mainly aimed at the research of user influence. A wide range of researchers believed that the number of retweets and followers of Weibo can represent the influence of Weibo messages. However, with the rise of the microblog network in recent years, a large number of users have been generated in the microblog, and a large number of zombie fans and robot users have also been generated. The emergence of zombie users and ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q50/00
CPCG06Q50/01
Inventor 杨武于淼王巍苘大鹏玄世昌
Owner HARBIN ENG UNIV
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