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Influence evaluation method and evaluation system

An evaluation system and influence technology, applied in the multimedia field, can solve problems such as large access, time-consuming, and high cost

Inactive Publication Date: 2016-01-13
KUYUN INTERACTIVE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

The existing impact evaluation method is not only time-consuming and costly, but also because the evaluation result is based on the subjective and qualitative judgment of the operator, the final evaluation result is quite different from the actual situation.

Method used

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  • Influence evaluation method and evaluation system
  • Influence evaluation method and evaluation system
  • Influence evaluation method and evaluation system

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Experimental program
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Embodiment 2

[0073] figure 2 It is a structural block diagram of the first influence evaluation system provided in Embodiment 2 of the present invention, such as figure 2 As shown, the influence evaluation system is used to evaluate the influence of a specific object in a specific program, including: a sampling module 1, a judgment module 2 and a calculation module 3, wherein the sampling module 1 is used to evaluate the The target media data stream is sampled to obtain K sampling frames; the judging module 2 is used to judge whether a specific object is included in the picture corresponding to each sampling frame, wherein the judgment result of the i-th sampling frame is denoted as A i , the value of i is [1,k]; the calculation module 3 is used to calculate the influence I of a specific object in a specific program according to the evaluation formula, the evaluation formula is:

[0074] I = Σ i = ...

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Abstract

The invention discloses an influence evaluation method and evaluation system. The influence evaluation method comprises: sampling a target medium data flow corresponding to a specific program; determining whether a specific object is contained in an image corresponding to each sampling frame; and according to a determining result and a preset evaluation formula, calculating the influence, in a specific program, of the specific object. The technical scheme provided by the invention can realize quantitative evaluation for the specific object in the specific program, and an evaluation result can really reflect the influence of the specific object in the specific program. Meanwhile, because the technical scheme provided by the invention performs quantification for the level of the influence, the evaluation result can provide a data basis for operators to objectively make an operation policy.

Description

technical field [0001] The invention relates to the field of multimedia technology, in particular to an influence evaluation method and evaluation system. Background technique [0002] In the field of multimedia, advertising operators often need to evaluate the influence of one or more objects (such as stars, actors, hosts, etc.) in corresponding programs. Through the evaluation of the influence of these objects, we can find those objects that are popular with the public and have greater influence, and then formulate effective operation strategies, for example: choose the most influential object in the program as the spokesperson, Push the products associated with the most influential objects in the program to the user, etc. [0003] However, at present, when evaluating the influence of a specific object in a corresponding program, operators often use market research and conduct subjective qualitative evaluation based on the research results. The existing impact evaluation...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/00
Inventor 李鹏陆承恩
Owner KUYUN INTERACTIVE TECH
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