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Marketing method based on precision marketing system

A precision marketing and system server technology, applied in the system field of precision marketing and precision marketing functions, can solve problems affecting actual results, uncontrollable risks of enterprises, and marketing costs exceeding planned expectations, so as to improve marketing efficiency and solve timeliness problems , The effect of saving marketing costs

Inactive Publication Date: 2015-12-02
CHENGDU CLOUD MATRIX TECH
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Problems solved by technology

[0004] However, this method has at least the following shortcomings: 1. The reward plan is customized based on the market survey or environment at that time, it is time-sensitive, and corresponds to the product batch. The incentive plan does not necessarily serve the market demand very well, and considering the timeliness of the plan, there are greater risks in the formulation of the plan, which will affect the actual effect of the plan; 2. Cash rewards on the product side and key anti-counterfeiting Components are easy to be imitated, and imitation usually leads to marketing costs far exceeding the planned expectations, causing uncontrollable risks to the enterprise

Method used

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Embodiment Construction

[0035] The present invention will be further elaborated below in conjunction with the accompanying drawings and specific embodiments.

[0036] Such as figure 1 Shown is a schematic structural diagram of a system for precise marketing according to an embodiment of the present invention. The system for precision marketing in this embodiment includes a system server, a commodity sale identification and a consumer identity terminal, the commodity sale identification is in one-to-one correspondence with the ID of the corresponding commodity in the server, and the consumer identity terminal includes a computing unit and a consumer identity terminal. The control program, the calculation unit and the control program are used to judge the consistency between the commodity sales identification and the corresponding commodity ID in the server. Product ID refers to the identification information used to distinguish this product from other products, and is unique to each product.

[0037...

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Abstract

The invention discloses a marketing method based on a precision marketing system. Reasonable distribution of all levels of participants in a marketing campaign is further realized with a computer technology, and reasonable omni-channel excitation can be realized. The method has the great significance in saving the marketing cost and improving the marketing efficiency. Besides, the provided precision marketing system comprises a system server, goods sale identification markings and consumer identity terminals. With the adoption of the precision marketing system, counterfeiting behavior existing in traditional precision marketing manners can be eliminated, then the actual promotion effect is realized, and meanwhile, the problem about timeliness of promotion plan formulation in the traditional precision marketing manners is solved.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to a mobile Internet-based system that can be used for precise marketing functions, and a method for using the system to carry out precise marketing. Background technique [0002] Precision marketing is to establish a personalized customer communication service system on the basis of precise positioning, and realize a measurable and low-cost expansion path for enterprises. It is one of the core viewpoints in the marketing concept with attitude. That is, companies need more precise, measurable, and high-return marketing communications, more results- and action-oriented marketing communications plans, and an increasing focus on investing in direct sales communications. [0003] Taking the precise marketing plan of traditional alcoholic beverages as an example, the company sets certain rewards strategically for products, such as cash rewards in beer bottle caps or pric...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 朱磊贾弦飞彭东博
Owner CHENGDU CLOUD MATRIX TECH
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