Method for putting advertisements on display terminal screen when people switch channels through set-top-box

Abstract

The invention relates to a method for putting advertisements on a screen display terminal screen when people switch channels through a set-top-box and belongs to the technical field of communications. The technical solutions are as follows: (1) when a user watches television programs, advertisements are received and stored; (2) when the user switches between channels, a program on channel 1 stops on the screen; (3) controlled by an STB (Set top box), advertisements appear on a screen; (4) when time for the advertisements is over, a program on channel 2 starts on a screen. The beneficial effects of the method are as follows: when a user watches television programs, advertisement files are received from a receiving point and at any switch, the advertisements can be played. The managing people behind the STB signs a watching agreement with television viewers and according to the agreement, when the viewers watch the advertisements put on the display terminal screen at the time of channel switching and thus enjoys the reduction of watching fees. As advertisements are displayed during channel switching, the short time of the channel switching can be fully utilized. The method brings about economic gains; the function of STBs is extended. Furthermore, the burden of a watching fee is also reduced for users.

Description

technical field [0001] The invention relates to a method for placing advertisements on a display terminal screen when changing channels through a set-top box, and belongs to the technical field of communication. Background technique [0002] At present, people use a set-top box to connect the TV with an external signal source. The set-top box converts the compressed digital signal into TV content and displays it on the TV. Users watch programs through the TV. There is a common phenomenon of advertising in TV programs. At the beginning, middle, and end of the program, full-screen advertisements are usually added or fly-on-the-wall advertisements are added to the program, and corners are superimposed to cover advertisements. When the user changes channels, there will be a brief black screen on the screen, or a still picture of the previous channel's program, and then switch to the next channel. The problem in the background technology is that the short time of channel switchi...

AI Technical Summary

Problems solved by technology

The problem in the background technology is that the short time of channel switching has not been fully utilized and developed, especially for the managers of set-top boxes, making full use of the short time of channel switching can improve economic benefits and increase the functions of set-top boxes. At the same time reduce the user's viewing fee burden

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