Consumer preference-based method for fast establishing SUV product family genetic pool and generating new product

Abstract

The invention discloses a consumer preference-based method for fast establishing an SUV product family genetic pool and generating a new product, comprising the steps as follows: researching shape design of an SUV via an analytic hierarchy process, recognizing a critical component of the shape design of the SUV, then obtaining an original sample via cluster analysis; researching product map of a typical SUV brand, extracting a shape design gene of the SUV, expressing the shape design gene of the SUV via a shape grammar so as to establish the genetic pool for fast designing SUV shape; establishing a mapping model between preference and style intention through researching the style intention of the SUV shape design preferred by consumers to form different product line tactics so as to generate a series of product designing schemes. The method of the invention will provide constructive instruction for the enterprise which will carry out the shape design of the SUV product family, and help enterprise products show a consistent brand image with strong market sense.

Description

technical field [0001] The invention relates to the rapid design of product families, in particular to a method for quickly constructing a gene pool of SUV product families and generating new products based on consumer preferences. Background technique [0002] China's auto industry is experiencing an unprecedented period of rapid development. In 2014, China's auto sales reached 23.4919 million units, a year-on-year increase of 6.86%, of which, SUV (Sport Utility Vehicle) sales were 4.0779 million units, a year-on-year increase of 36.44%. SUV (Sport Utility Vehicle) models are increasingly favored by consumers. It has aroused widespread concern in the auto market. [0003] With the increasing homogeneity of functions and technologies, the competition in market segments has become increasingly fierce, and the appearance design of vehicles has gradually become a decisive factor affecting consumers' decision-making. This intensifies the difficulty of maintaining brand unity, ...

AI Technical Summary

Problems solved by technology

[0004] At present, the design of SUV product family is generally carried out by automobile designers relying on personal subjective experience and aesthetics, and no universal and sustainable rapid design method has been formed, which may easily lead to improper planning of enterprise product family and fail to maintain the family image of enterprise products; Lack of sufficient research and analysis on consumer preferences, and unclear target users and market segments can easily lead to a disadvantaged position for brands in the fierce competition in market segments

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