Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof

A technology for viewership share and smart TV, applied in electrical components, image communication, selective content distribution, etc., can solve the problems of inefficient calculation of results, limited number of sampling samples, limited time, etc.

Active Publication Date: 2015-07-29
SICHUAN CHANGHONG ELECTRIC CO LTD
View PDF8 Cites 12 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current ratings share adopts sampling analysis. Due to the limited number of samples and time, it does not have real-time performance and accuracy.
Moreover, the original calculation method is to count the viewing behavior within the collection period. When the amount of data is huge, the results cannot be calculated more efficiently.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof
  • Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof
  • Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] Such as figure 1 As shown, according to an embodiment of the present invention, this embodiment discloses a system based on smart TV real-time regional audience rating and audience share statistics. The system is mainly divided into smart TV, real-time processing platform, real-time display platform, user center, Distributed data storage system, in which the smart TV mainly includes a watch information log collection module, a log preprocessing module, and an upload log module. Specifically, the real-time processing platform includes: an IP analysis module, a distributed message queue module and a distributed real-time data processing module; the IP analysis module is connected to the distributed message queue module; the distributed message queue module is connected to the distributed real-time data processing module.

[0037] The viewing information log collection module is connected with the log preprocessing module; the log preprocessing module is connected with the...

Embodiment 2

[0039] Such as figure 2 As shown, this figure is a flow chart of real-time regional audience ratings. According to another embodiment of the present invention, this embodiment discloses a method for calculating real-time regional audience ratings. The steps include:

[0040] a) The smart TV log collection system acquires the user's viewing behavior. If the user enters a certain channel and continues to watch for a period equal to the collection period T 1 , such as 1 minute, then report the log through the log reporting system. After reporting, the log entry time is reset to zero. If the user continues to watch the time is equal to the collection period T 1 , then report another log. If the user switches channels, the entry time is reset to zero. The log report content includes user IP, user ID, channel watched by user, and program watched by user. Logs are reported to the real-time processing platform.

[0041] b) The IP parsing module obtains regional information such a...

Embodiment 3

[0051] Such as image 3 As shown, this figure is a flow chart of the real-time regional viewing share. According to another embodiment of the present invention, this embodiment discloses a method for calculating the real-time regional viewing share, which includes the following steps:

[0052] a) The smart TV log collection system acquires the user's viewing behavior. If the user enters a certain channel and continues to watch for a period equal to the collection period T 1 , such as 1 minute, then report the log through the log reporting system. After reporting, the log entry time is reset to zero. If the user continues to watch the time is equal to the collection period T 1 , then report another log. If the user switches channels, the entry time is reset to zero. The log report content includes user IP, user ID, channel watched by user, and program watched by user. Logs are reported to the real-time processing platform.

[0053] b) The IP parsing module obtains regional ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses a real-time regional audience rating and audience share statistical system based on an intelligent television and a method thereof. The system comprises a watch information log acquisition module, a log preprocessing module, a log uploading module, a real-time processing platform, a real-time display platform, a user center and a distributed data storage system. The watch information log acquisition module is connected with the log preprocessing module which is connected with the log uploading module. The log uploading module is connected with the real-time processing platform which is connected with the user center. The real-time display platform is connected with the distributed data storage system which is connected with the real-time display platform. Effective statistics can be performed on regional channel audience shares and regional program audience shares so that great basis can be provided to an advertising side and television station advertising pricing.

Description

technical field [0001] The invention relates to the technical field of smart TVs, in particular to a system and method for counting real-time regional audience ratings and audience shares based on smart TVs. Background technique [0002] The real-time regional audience rating is the number of people actually watching a channel (program) in the current time collection period of the region divided by the total number of viewers in the region. The total number of people watching TV in this area. At present, the audience rating and audience share are collected by sampling, and the audience information will be produced the next day, and the sampling data is small, which cannot accurately reflect the regional audience rating and audience share in real time. For advertisers, if they can grasp accurate and effective regional audience ratings, and can grasp the regional audience share at each time in real time, they can not only accurately locate the viewing habits of the correspond...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): H04N21/466H04N21/258
Inventor 刘鑫徐波蒲文龙钟继永
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com