Media information pushing method based on face detection interface

Abstract

The invention relates to the field of advertisement putting, and provides a media information pushing method based on a face detection interface. The method comprises the following steps of performing relevant presetting of face detection in intelligent portable electronic equipment, and storing face information of at least one user; starting a face detection application, and displaying a face identification detection interface on a display screen, wherein at least a part of the interface is taken as an advertisement information presentation window; tracking and identifying a face in a valid identification region through the intelligent portable electronic equipment, and extracting the face feature value of a valid face after the valid face is detected; setting the threshold value of a judgment image, judging whether the face feature value is matched with stored face information or not, entering a next step if the face feature value is matched with stored face information, otherwise ending; calling relevant statistical data of the user, pushing individual media information, and displaying the individual media information on the advertisement information presentation window. The user can pay attention to advertisements during face detection, so that the aim and effect of rapidly pushing specific advertisement information in real time is fulfilled and achieved.

Description

technical field [0001] The invention relates to the field of advertisement delivery, in particular to a method for pushing media information based on a human face detection interface. Background technique [0002] As an important branch of biometric recognition technology, face recognition technology has been widely used in various fields such as video surveillance and human-computer interaction due to its advantages of non-contact and easy collection. [0003] With the development of science and technology, online shopping and mobile banking are becoming more and more popular and accepted by people today. As a common communication tool used in daily life, smart phones have already played a role similar to personal computers and have a wide range of applications. Prospects and room for development. [0004] The development of various software programs such as mobile phone unlocking and login (such as the face unlock app on the Android platform), security verification of mob...

AI Technical Summary

Problems solved by technology

[0007] The above-mentioned devices and methods have adopted outdoor electronic advertising display screens plus various other auxiliary equipment such as cameras, processors, infrared sensors, etc. for face recognition. It is necessary to identify and judge the gender, age, expression, etc. of a large number of current audiences. The device is complex and huge, and the amount of algorithms is huge, and the requirements for the processor are relatively high.

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