Innovative marketing platform
A platform and trading platform technology, applied in the field of electronic information, can solve the problems of low marketing ability, short life expectancy, lack of ability and means to develop the market, etc., and achieve the effect of facilitating mining and improving marketing ability
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[0021] The present invention is described in detail below in conjunction with accompanying drawing:
[0022] Such as figure 1 As shown, the present invention provides an innovative marketing platform, including four levels: an online display transaction platform, an offline display transaction platform, a basic database, and a business support system.
[0023] (1) Basic database
[0024] There are large differences in the type and quality of data information from different data sources, so different strategies are adopted for data processing, such as: data review, cleaning, conversion, etc., and the processed data is imported into the basic database and classified according to categories . Among them, data processing refers to the use of ETL tools to process data and build a data center. It includes data integration, theme processing, and shared publishing; data integration refers to: using ETL tools to integrate data and build a basic database according to defined data qua...
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