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Apparatus and method for detecting a driver's interest in an advertisement by tracking driver eye gaze

A line of sight, eye technology, applied in the input/output of user/computer interaction, data processing applications, character and pattern recognition, etc., can solve the problem of not having the ability to perceive the viewer's preference, the driver is meaningless, not personality issues such as

Active Publication Date: 2014-12-31
HARMAN INT IND INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such static street ads do not have the ability to perceive the viewer's preferences, and generally cannot include too much information to maintain readability
Also, radio ads are in most cases meaningless to drivers because they are neither personalized nor customized

Method used

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  • Apparatus and method for detecting a driver's interest in an advertisement by tracking driver eye gaze
  • Apparatus and method for detecting a driver's interest in an advertisement by tracking driver eye gaze

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Embodiment Construction

[0022] As required, detailed embodiments of the invention are disclosed herein; however, it is to be understood that the disclosed embodiments are merely exemplary of the invention which may be embodied in various alternative forms. The figures are not necessarily to scale; some features may be exaggerated or minimized to show details of particular components. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a representative basis for teaching one skilled in the art to variously employ the present invention.

[0023] Embodiments of the present disclosure generally provide multiple electrical circuits or other electrical devices. All references to circuits and other electrical devices and the functionality provided by each are not intended to be limited to only those shown and described herein. While specific labels may be assigned to the various circuits or other electrical devices disclosed, such labe...

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Abstract

A controller for providing advertisements to a vehicle or a wearable housing, and a computer readable medium, when executed by one or more processors, performs an operation to provide an audio advertisement to the vehicle or wearable housing. A first signal input receives a first camera signal, a second signal input receives a second camera signal, and at least one signal output transmits to at least one acoustic transducer, which provides the audio advertisement to the user. The computer logic that may be arranged within the controller determines whether the direction of the captured images of the advertisements and the direction of the user's eye gaze correspond to one another, and, if so, the computer logic outputs the audio advertisement to the audio transducer.

Description

[0001] Cross References to Related Applications [0002] This application claims the benefit of US Provisional Application Serial No. 61 / 840,965, filed June 28, 2013, which is hereby incorporated by reference in its entirety. technical field [0003] Aspects disclosed herein relate generally to apparatus and methods for detecting whether a driver is interested in a visual advertisement by tracking the driver's eye gaze direction, so as to provide audio advertisements, typically associated with visual advertisements, to the driver. Background technique [0004] In order to generate interest, many different types of advertisements are provided to be displayed to drivers in vehicles. Drivers may look at visual street advertisements (such as billboards) while driving and try to remember the information provided on the advertisements. In some cases, the driver may need to take his / her eyes off the road to understand the information on the advertisement, thereby distracting from ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/01G06K9/00
CPCG06Q30/0244G06V20/597
Inventor D.迪森索S.马蒂A.琼加
Owner HARMAN INT IND INC
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