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Advertisement processing method and apparatus

A processing method and advertising technology, applied in the field of Internet video, can solve problems such as adverse effects of advertising, and achieve the effect of ensuring viewing experience, improving efficiency, and avoiding waste.

Inactive Publication Date: 2014-10-22
XIAOMI INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In order to overcome the problems existing in the related technologies, the present disclosure provides an advertisement processing method and device, so as to solve the adverse effects caused by the advertisements inserted when playing Internet videos

Method used

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  • Advertisement processing method and apparatus
  • Advertisement processing method and apparatus
  • Advertisement processing method and apparatus

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Embodiment Construction

[0104] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0105] figure 1 It is a flowchart of an advertisement processing method shown according to an exemplary embodiment. The method can be applied to terminal devices such as PCs, mobile phones, tablet computers, smart TVs, and the like. see figure 1 As shown, the method may include the following steps:

[0106] In step S101, it is judged whether the video to be played or being played is an adver...

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Abstract

The embodiment of the invention discloses an advertisement processing method and apparatus. When being applied to a terminal, the method comprises the following steps that: according to advertisement video feature information, whether a to-be-played or playing video is an advertisement video is determined; and if so, the advertisement video is filtered. According to the embodiment, whether the to-be-played or playing video is an advertisement video at the terminal is determined; and the determined advertisement video is filtered. Therefore, the watching experience of the user is ensured; the use time wasting can be avoided; and the efficiency of video program watching by the user can be improved.

Description

technical field [0001] The present disclosure relates to Internet video technology, in particular to an advertisement processing method and device. Background technique [0002] With the development of Internet technology, people increasingly choose to use terminal devices such as PCs (personal computers), mobile phones, tablet computers, and smart TVs to watch video programs on the Internet. For profit considerations, Internet video program providers often insert advertisements before the start of the video program or during the playback of the video program. These inserted advertisements not only affect the user's viewing experience, but also waste the user's time and reduce the user's efficiency when watching video programs. Contents of the invention [0003] In order to overcome the problems existing in the related technologies, the present disclosure provides an advertisement processing method and device, so as to solve the adverse effects caused by the advertisement...

Claims

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Application Information

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IPC IPC(8): H04N21/454H04N21/462H04N21/858
Inventor 郑志光王斌纪东方
Owner XIAOMI INC
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