Watching record obtaining method, effectiveness evaluation method and devices for display information

Abstract

The invention relates to a watching record obtaining method, an effectiveness evaluation method and devices for display information. User information corresponding to users watching the display information is obtained, and a corresponding relation between the user information and aiming point equipment located at a display place where the display information is located is recorded; according to the corresponding relation between the user information and the aiming point equipment and a pre-established display information base, a corresponding relation between the user information and the watched display information is established, and a watching record information base is established. Thus, whether the users watch the display information at the display place or not is determined. Preparations are made for further determining whether the display information plays a role in promoting the users.

Description

technical field [0001] The present disclosure relates to the technical field of advertisement tracking, and in particular to a method for obtaining viewing records of display information, an effectiveness evaluation method and a device. Background technique [0002] Generally, the information presented to the user through display means such as a display board or a display screen is collectively referred to as display information, for example, an advertisement. Among them, an advertisement placed outdoors is called an outdoor advertisement. Common forms of outdoor advertising generally include roadside advertising display boards, high column advertising display boards, light boxes, neon advertising display boards, LED billboards, etc. [0003] Outdoor advertising has the characteristics of strong visual impact, long release period, and low cost, which attract the attention of the majority of merchants. However, outdoor advertising usually only displays the advertising inform...

AI Technical Summary

Problems solved by technology

[0003] Outdoor advertising has the characteristics of strong visual impact, long release period, and low cost, which attract the attention of the majority of merchants. However, outdoor advertising usually only displays the advertising information to the audience, and cannot collect feedback from the audience watching the outdoor advertisement. It is impossible to know whether the audience pays attention to it. Advertisements on billboards

In addition, it is even more impossible to know whether the audience has taken effective advertising behaviors after watching the advertising information on the advertising display board, for example, purchasing the product promoted in the advertisement or logging on to the website on the advertisement, etc.

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