Real-time automatic marketing method and system

An automatic and automatic matching technology, applied in the field of mobile Internet, can solve the problems of wasting channel resources, delaying the best marketing timing, and not having real-time marketing data processing channels, etc., to achieve the effect of high marketing success rate

Inactive Publication Date: 2014-05-21
深圳市远行科技股份有限公司
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AI Technical Summary

Problems solved by technology

[0005] 1. The marketing method is relatively extensive. For example, the signaling-based recommendation method of telecom operators will send recommended text messages to all users in the relevant area, resulting in waste of channel resources and excessive disturbance of users.
[0006] 2. The marketing process is relatively long. The current data processing methods are processed on a daily and hourly basis. There is no dedicated real-time marketing data processing channel
[0007] 3. The marketing process requires manual intervention, which delays the best marketing opportunity

Method used

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  • Real-time automatic marketing method and system
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Embodiment Construction

[0041] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer and clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0042] Such as figure 1 As shown, the present invention provides a real-time automatic marketing method, comprising:

[0043] Step 1. Collect user behavior information data from related devices at set time intervals. Wherein, the set time interval is determined according to the real-time requirements of specific marketing activities, and is generally any value between 1 and 10 seconds, for example, 5 seconds or 10 seconds.

[0044] Step 2. Process the collected user behavior information data in real time. The processing content includes cleaning and f...

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Abstract

The invention discloses a real-time automatic marketing method, and the method comprises the steps of collecting the user behavior information data; real-time processing the collected user behavior information data; real-time triggering the user, which conveying the product information to the behavior information matching with the marketing rule of the marketing operation. The invention also discloses a real-time automatic marketing system. The real-time automatic marketing method and system can form a single data processing channel for the real-time marketing operation dispense with manpower and automatically convey the marketing information to the user in the shortest possible time for obtaining the automatic marketing effect, high marketing success rate can be realized while having the best marketing opportunity.

Description

technical field [0001] The invention relates to the field of mobile Internet, in particular to a real-time automatic marketing method and system. Background technique [0002] With the development of mobile Internet and big data technology, most of people's needs can be judged by the user's online behavior and user location, including the specific web content visited by the user, search keywords, APP behavior, and current location. location and other information. [0003] At present, the marketing activities of enterprises such as e-commerce and operators are also mining and expanding around user behavior data. Each enterprise has its own personalized recommendation engine for marketing systems. For example: China Telecom’s E-Health will send the recommendation information of the E-Health APP to mobile phone users who appear within the range of the base station of the cooperative hospital; 58.com will recommend the corresponding content and services of the website based on ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 尹雁青
Owner 深圳市远行科技股份有限公司
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