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Advertisement putting method and device for additionally putting advertisements to target crowds

A technology for advertising placement and advertising playback, which is applied in image communication, selective content distribution, electrical components, etc., and can solve the problems of reducing the completion rate of N+ advertisements

Inactive Publication Date: 2014-04-23
TAOBAO CHINA SOFTWARE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, if you just blindly match the target audience, it will inevitably reduce the completion rate of N+ ads

Method used

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  • Advertisement putting method and device for additionally putting advertisements to target crowds
  • Advertisement putting method and device for additionally putting advertisements to target crowds
  • Advertisement putting method and device for additionally putting advertisements to target crowds

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] An advertiser of a food brand wants to target users of videos under the category of variety shows, and pursue all categories. When user A watches a video under the category of variety shows, because there is no cookie, it is seeded by the corresponding advertisement under the category of variety shows, that is, the advertisement is placed for the first time. See Figure 3 (a). When the user watches the sports category, there is no high priority under the sports category Therefore, it is judged that there is a seeded cookie on the user side. Using this cookie, the corresponding advertisement id is found under all categories, and the advertisement is also played, see Figure 3(b). The advertisement also appears when the user watches the sports category, realizing the continuous pursuit of the targeted crowd.

[0051] The invention also discloses an advertisement delivery device aimed at crowd-directed follow-up investment, which includes the following units:

[0052] Adver...

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Abstract

The invention discloses an advertisement putting method and device for additionally putting advertisements to target crowds. The method comprises the following steps: users click a video player; the video player sends an advertisement playing request; video classifications corresponding to videos requested to be played are matched according to the videos requested to be played; whether high-priority advertisement putting mechanisms exist in the video classifications or not is judged; if high-priority advertisement putting mechanisms exist in the video classifications, the method is stopped; if high-priority advertisement putting mechanisms do not exist in the video classifications, the next step is implemented; whether put advertisement identification information exists on the user side or not is judged; if put advertisement identification information exists on the user side, the video player plays the videos requested to be played; if put advertisement identification information does not exist on the user side, the advertisements are put to the users for the first time by using the advertisements in the matched video classifications, and the advertisement identification information is built. Therefore, the method can precisely put the advertisements to the target crowds; besides, the finishing rate is not reduced, and the method can be flexibly combined with the other advertisement putting mechanisms.

Description

technical field [0001] The present application relates to an advertisement delivery method, in particular, the present application relates to a targeted follow-up delivery advertisement delivery method and device for crowds. Background technique [0002] At present, in video websites, advertisement is an important way to support the revenue of video websites. At the same time, with the rise of 3G communication, more and more people are used to obtaining the videos they need on video websites. For the majority of business owners, video sites are an emerging way of advertising. [0003] However, in the advertisement playback of video websites, for N+ advertisements, that is, frequency control advertisements, each user can only watch the advertisements for a specified number of times when the advertisements are delivered. When the video website is playing, it can only preliminarily guarantee that the agreed number of advertisements has been played, that is, the limited guaran...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/254H04N21/258
Inventor 曹磊张云锋张缓迅刘燕姚键潘柏宇卢述奇
Owner TAOBAO CHINA SOFTWARE
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