Method and device for pushing information

Abstract

The invention provides a method and a device for pushing information. The method includes acquiring pushing parameters of each piece of information; determining information access parameters of each user within each fixed time period T according to the acquired pushing parameters; automatically selecting target users meeting conditions according to the information access parameters of each user within the last fixed time period T and pushing the information to the target users. The pushing parameters include information pushing time, information pushing users and information accessed frequency. The information access parameters at least include information access frequency within the fixed time period T, information access trend and last information access moments within the fixed time period T, and the information access trend is determined by the information access frequency. The method and the device have the advantages that purposes of automatically screening the target users and pushing the information to the target users can be achieved by the method and the device, and the information access rate and the information flow rate can be increased.

Description

technical field [0001] The present application relates to Internet technology, in particular to an information push method and device. Background technique [0002] Information push is a new technology of mobile Internet. In the current information push method, the target user group is manually selected from the maintained user database by the information manager. Potential users such as age, gender, occupation, hobbies, income, region, etc.) are used as the target user group, and then push information to the selected target user group to ensure that the target user group can access the pushed information as much as possible. Preferably, the pushed information may be an advertisement or other related content. [0003] However, the current information push method mainly has the following defects: [0004] 1. The target user group is manually screened by information management personnel, which will make the operation difficult and subjective; [0005] 2. The target user vo...

AI Technical Summary

Problems solved by technology

[0004] 1. The target user group is manually screened by information management personnel, which will make the operation difficult and subjective;

[0005] 2. The target user volume cannot be deeply developed, which will reduce the access rate of users to the pushed information and affect the flow of pushed information

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