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Advertisement delivery device and method based on face recognition

A technology of face recognition and advertisement delivery, applied in the field of face recognition, can solve the problem that the value of LCD advertisements in buildings cannot be fully reflected

Active Publication Date: 2012-05-09
HANVON CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] With the widespread use of LCD advertisements in buildings, when some LCD screens are filled with rough advertisements, the user experience of many consumers begins to change from novelty to boredom, and consumers come and go in a hurry before the LCD screen. No time to stay, under the existing technology and mode, building LCD screens are unlikely to provide constantly changing content, so that the value of building LCD advertising cannot be fully reflected

Method used

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  • Advertisement delivery device and method based on face recognition
  • Advertisement delivery device and method based on face recognition
  • Advertisement delivery device and method based on face recognition

Examples

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no. 1 example

[0051] First Embodiment: Advertisement Delivery Device Based on Face Recognition

[0052] Such as figure 1 As shown, the present invention firstly proposes a face recognition-based advertisement placement device 100 , which includes a camera module 1 , an image recognition device 2 , an advertisement placement switching device 3 and a display device 4 . The display device 4 is used to place advertisements, preferably a liquid crystal display, but can be changed to other types of displays, such as plasma displays, CRT displays, or even projection screens, according to the environment for placing advertisements. The camera module 1 may include one or more cameras for acquiring an image 101 in the environment in front of the display device 4 , and converting the image 101 into digital image information P1 and sending it to the image recognition device 2 .

[0053] Please refer to figure 2 , the image recognition module 2 includes an image information receiving unit 21, a...

no. 2 example

[0070] Second Embodiment: Advertisement Delivery Method Based on Face Recognition

[0071] The present invention further proposes an advertisement delivery method based on face recognition, the flow chart of which is as follows image 3 shown, including the following steps:

[0072] (1) Obtain digital image information (step 301):

[0073] Capture the image in front of the display device and convert the image into digital image information.

[0074] (2) Obtaining person image information (step 302):

[0075] The digital image information is scanned to obtain person image information, and the person image information is stored. The person image information at least includes information such as the person's outline, the person's physical characteristics, the proportions of each part of the person, and the location of the person. The person image information uses a human image search algorithm to scan the digital image information, and the scanned person image informatio...

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Abstract

The invention belongs to the field of face recognition and discloses an advertisement delivery device and method based on face recognition, wherein the advertisement delivery device based on face recognition comprises at least one camera module, an image recognition device, a display device and an advertisement delivery switching device. The camera module is used for acquiring image information. The image recognition device comprises an image information receiving unit, a face recognition unit, a face feature recognition unit and a core operation unit, wherein the image recognition device receives image information acquired by the camera module, the core operation unit controls the face recognition unit and the face feature recognition unit to compute and analyze the image information, and the advertisement delivery switching device delivers a proper advertisement to the display device according to the computing and analyzing result. Through the advertisement delivery device and method based on face recognition in the invention, the advertisement value can be increased, and the effect of optimizing the advertisement benefit can be achieved.

Description

[0001] Technical field [0002] The present invention is a field of face recognition. It is more specific and involves a technology that optimizes advertising based on face recognition. [0003] Background technique [0004] In the field of marketing media, the communication platform established in the form of liquid crystal advertising in the building has become the most individual and charm of advertising communication platforms that have emerged in recent years with compulsory and unrecommiability.Its charm lies in the popularization of the audience.The mandatoryness of building LCD advertising comes from both vision and psychology.When people are waiting for the boring state of the elevator, look at the advertising on the LCD screen is better than boring.It is this forcedness that the LCD advertisement of the building has been favored by advertisers and has become the fastest -growing advertising channel in recent years. [0005] With the widespread use of building LCD advert...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/00
Inventor 石践
Owner HANVON CORP
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